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"Making the Decisions for Us" - Data in Legal Marketing (feat. Kerri Coby White)
In Episode 36 of “The Law Firm Marketing Mix,” Dan sits down with Kerri Coby White of KerriJames to talk about all things data and data-driven decision-making for law firm marketers. From data-driven intake processes to lead attribution, CRM automation to advertising campaigns, Kerri digs into everything legal marketers need to know about applying data in their day-to-day work (even if you’re an English major who doesn’t like numbers).
Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!
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By Marketing for JusticeIn Episode 36 of “The Law Firm Marketing Mix,” Dan sits down with Kerri Coby White of KerriJames to talk about all things data and data-driven decision-making for law firm marketers. From data-driven intake processes to lead attribution, CRM automation to advertising campaigns, Kerri digs into everything legal marketers need to know about applying data in their day-to-day work (even if you’re an English major who doesn’t like numbers).
Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!