The Law Firm Marketing Mix

Chris Brencans of On The Map, a digital marketing agency for law firms, joins the podcast to share his perspective on what the explosion of artificial intelligence (AI) means for SEO and legal marketers in general. From favorite tools for AI-driven content development to Google's new Search Generative Experience (SGE), disclaimers for AI-generated content to potential Google penalties, and everything between, Chris and Dan Brian of Marketing for Justice dig into it in this must-listen episode of "The Law Firm Marketing Mix." Give it a listen and check out the show notes for more information!

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Dan Brian sits down with his go-to expert on all things AI, Bobby Steinbach of MeanPug Digital, to discuss the incredible possibilities of AI for law firm marketing — as well as the inherent sh*tshow. From image and audio generation to text-based content marketing, SEO ramifications to the future of "forward thinking" models and more, this is a wide-ranging conversation on the hottest topic in marketing that you won't want to miss. For links to resources and to connect with Bobby, check out the show notes — and don't miss Bobby's "AI for Law Firm Marketing" online workshop with Marketing for Justice on July 12 — sign up over here!

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

In Season 2, Episode 3 of "The Law Firm Marketing Mix," Dan Brian sits down to talk with Michele Edwards, director of marketing and business development at the Richie Law Firm in Virginia, about how she's leveraging video marketing to refresh website content, generate engagement, and drive new traffic with SEO. From how to get attorneys involved to video editing process, favorite tools to optimization techniques, Michele shares the proven process she's used to dramatically increase website traffic and sign more cases with video. Don't miss this must-listen conversation with an innovate online marketer making moves!

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

For legal marketers, strategy is everything! Kerri Coby White of legal marketing consulting firm KerriJames joins "The Law Firm Marketing Mix" podcast to preview her new book, "The Law Firm Growth Machine," and share the 5-step process law firms can use to drive new signed cases with fine-tuned strategy and marketing automation. Don't miss this free-wheeling conversation on law firm marketing strategy, automation, intake, review management, artificial intelligence (AI), and more! For more information on KerriJames and to grab a copy of "The Law Firm Growth Machine," check out the show notes.

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

Alex Schwartz of Brownstein joins the podcast for a wide-ranging conversation on the metaverse — what it is, and how the heck it's (possibly) relevant for law firms. From setting up shop on "virtual" plots of land to attributing leads from a place that doesn't (really) exist, don't miss this insider's perspective on how law firms can leverage cutting-edge technology to generate earned media and more in this podcast hosted by Marketing for Justice founder Dan Brian.

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

Kerri Coby White of KerriJames joins "The Law Firm Marketing Mix" to talk about the importance of Google reviews for law firms — and why "one-off" requests are not enough. Your law firm needs a system for review requests, automated wherever possible, in order to reap the most benefit. Give Episode 40 a listen and learn how to set up and optimize a proven process to get more 5-star Google reviews for your law firm! 

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

Hilary Angrove of SEO agency Make Your Mark Today joins "The Law Firm Marketing Mix" to share her perspective on law firm SEO — as both a marketer and practicing attorney. From the "essentials" like content development and link-building to how to choose the right SEO agency, Hilary talks with Dan Brian about all things SEO for law firms in this wide-ranging discussion.

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

In Episode 38 of “The Law Firm Marketing Mix,” things get meta as Robert Ingalls joins the podcast to talk about podcasts for law firms. Founder of LawPods (and former practicing attorney), Robert shares how law firms can leverage their own podcasts to raise awareness, engage clients, and drive new referrals and signed cases. From technology to show formats, making the business case to enhancing SEO, we’re digging into it in Episode 38.

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

In Episode 37 of “The Law Firm Marketing Mix,” Dan Brian sits down with Ryan Klein of Market My Market to talk about why SEO is a “mission-critical” investment for law firms, and how legal marketers can keep up with Google’s fast-evolving search products. Don’t miss this wide-ranging conversation with one of the best SEO experts in the industry!

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

In Episode 36 of “The Law Firm Marketing Mix,” Dan sits down with Kerri Coby White of KerriJames to talk about all things data and data-driven decision-making for law firm marketers. From data-driven intake processes to lead attribution, CRM automation to advertising campaigns, Kerri digs into everything legal marketers need to know about applying data in their day-to-day work (even if you’re an English major who doesn’t like numbers).

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!