Alex Schwartz joins Dan Brian of Marketing for Justice on “The Law Firm Marketing Mix” to look into the crystal ball and talk about challenges and opportunities on the horizon in legal marketing (and digital marketing in general). From a cookie-less future to the rise of TikTok, the (continued) explosion of social media to LinkedIn’s “moment,” don’t miss this action-packed conversation on the future of law firm marketing for both B2C and B2B practices. Alex also dives into the "metaverse" and shares some of the "out there" opportunities he sees ahead for law firms that want to really push the envelope.

Don't miss the show notes for the complete transcript!

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In Episode 14 of "The Law Firm Marketing Mix," veteran marketer Renee Cooper — relatively new to the world of legal marketing — shares what's surprised her most about law firm marketing. From email marketing to merchandise, podcasting to TikTok, Renee breaks down the missed opportunities she thinks law firms need to be taking advantage of if they want to remain competitive. Don't miss the episode notes for the complete transcript plus links to some of Dan and Renee's favorite tools for law firm marketing!

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

Digital marketing doesn't exist in a vacuum. In Episode 13, experienced family law firm marketer Jen Hallman joins the podcast to talk about how offline and online marketing work together — and what firms can do to amp up their "boots on the ground" strategy for generating leads and signing new cases.  Learn more about blending digital marketing with in-person outreach in this action-packed conversation, and be sure to check out the episode notes for a complete transcript and links to some of Jen and Dan's favorite tools for legal marketing.

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Brian Craig of LegalScapes, a digital marketing agency for law firms, joins Dan on the podcast to talk SEO analytics — a critical component of any law firm's digital marketing strategy. From Brian's favorite tools for SEO analytics to metrics for keyword research, tracking local SEO performance to keeping tabs on the Google map pack, Brian and Dan dig into data in Episode 13 of "The Law Firm Marketing Mix." They even discuss the proper pronunciation of Ahrefs and Zapier. Don't miss the show notes for a complete transcript and links to some of Brian and Dan's favorite tools for SEO analytics. 

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In Episode 11 of “The Law Firm Marketing Mix,” Dan Brian sits down with Brandon Wheeler to talk about the pros and cons of big and small digital marketing agencies for law firms. Which type of agency is better for your law firm? Like so many questions in legal marketing, the answer to the question is really “it depends" — in large part on your tolerance for risk. Don't forget to check out the show notes for a complete transcript and some of Dan and Brandon's favorite agencies (big and small) for law firms.

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In Episode 10 of "The Law Firm Marketing Mix," Dan sits down with Emily Brady of Milestone and Brandon Wheeler of Wingman Marketing to talk all about the cluster that is multi-location SEO strategy for law firms. Don't miss the show notes on the episode page and be sure to check out MarketingForJustice.com for upcoming digital marketing workshops for law firm marketers.

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

John Hinson, Editorial Director at Spotlight Branding, drops by "The Law Firm Marketing Mix" to share his insights on email marketing for law firms — and talk about why your firm's email list is your "most important marketing asset." Join Dan and John for an in-depth conversation about all things email marketing for legal marketers in Episode 9 of the podcast, and be sure to check out the episode page on MarketingForJustice.com for show notes, a complete transcript, and links to some of these guys' favorite email marketing tools! 

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

Dan is joined by Brandon Wheeler, co-founder of Wingman Marketing, for an in-depth conversation focused on core vs. long-tail keywords, specific to law firm marketing. Should a firm go after an expensive, time-intensive core keyword like "new york personal injury lawyer," or should it focus instead on long-tail keywords with lower search volume, but less competition? Dan and Brandon weigh in on SEO strategy for law firms in Episode 8 of "The Law Firm Marketing Mix." For the complete transcript and links to some of Brandon's favorite tools for keyword research and SEO, visit the episode page on MarketingForJustice.com.

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!

Brandon Wheeler of Wingman Marketing drops by "The Law Firm Marketing Mix" podcast to talk with Dan about all things reviews for law firms. From their make-or-break importance in SEO, to handling good AND bad reviews with class, Brandon and Dan share lessons from the trenches handling reputation management and reviews for law firms.

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Alex Schwartz of Grungo Colarulo joins "The Law Firm Marketing Mix" to talk about what law firms can't get away with in content marketing anymore... and the channels, strategies, and tactics they should be pursuing instead. This episode is for any legal marketer interested in content marketing for law firms — no matter the practice area, resources, or budget. For a complete transcript and more information, visit the episode page at MarketingForJustice.com

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!