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"The Most Fun You Can Have in Marketing" - Core vs. Long-Tail Keywords & SEO for Law Firms (feat. Brandon Wheeler)
Dan is joined by Brandon Wheeler, co-founder of Wingman Marketing, for an in-depth conversation focused on core vs. long-tail keywords, specific to law firm marketing. Should a firm go after an expensive, time-intensive core keyword like "new york personal injury lawyer," or should it focus instead on long-tail keywords with lower search volume, but less competition? Dan and Brandon weigh in on SEO strategy for law firms in Episode 8 of "The Law Firm Marketing Mix." For the complete transcript and links to some of Brandon's favorite tools for keyword research and SEO, visit the episode page on MarketingForJustice.com.
Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!
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By Marketing for JusticeDan is joined by Brandon Wheeler, co-founder of Wingman Marketing, for an in-depth conversation focused on core vs. long-tail keywords, specific to law firm marketing. Should a firm go after an expensive, time-intensive core keyword like "new york personal injury lawyer," or should it focus instead on long-tail keywords with lower search volume, but less competition? Dan and Brandon weigh in on SEO strategy for law firms in Episode 8 of "The Law Firm Marketing Mix." For the complete transcript and links to some of Brandon's favorite tools for keyword research and SEO, visit the episode page on MarketingForJustice.com.
Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!