Brian Craig of LegalScapes, a digital marketing agency for law firms, joins Dan on the podcast to talk SEO analytics — a critical component of any law firm's digital marketing strategy. From Brian's favorite tools for SEO analytics to metrics for keyword research, tracking local SEO performance to keeping tabs on the Google map pack, Brian and Dan dig into data in Episode 13 of "The Law Firm Marketing Mix." They even discuss the proper pronunciation of Ahrefs and Zapier. Don't miss the show notes for a complete transcript and links to some of Brian and Dan's favorite tools for SEO analytics. 

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