In Episode 35 of “The Law Firm Marketing Mix,” Alex Schwartz of Brownstein joins the podcast to share a “gentle alarm” on the looming impact of major privacy changes on law firm marketing — and digital marketing in general. From a “cookie-less” future to retargeting changes, iOS opt-outs to the (increasing!) importance of data, Alex talks with Dan about what’s coming — and how legal marketers can prepare.

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Q Miceli, director of marketing and communications at a DC-based whistleblower and class action firm, joins the podcast to talk about strategies for promoting wellness and mental health while working as a law firm marketer. Listen in as Q shares their evidence-based tips and tricks for setting healthy boundaries, "managing up," and prioritizing for success in Episode 34 of "The Law Firm Marketing Mix" with Dan Brian of Marketing for Justice.

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In Episode 33 of “The Law Firm Marketing Mix,” Dan Brian sits down with Chris Dreyer, founder and CEO of Rankings.io to talk about all things link-building for law firms. In a wide-ranging conversation, Dan and Chris dig into why link-building matters, if legal directories are important (spoiler alert: they are), what kind of budget is realistic for link-building, and more. Don’t miss this thought-provoking conversation with Chris, an industry leader in law firm SEO!

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Dan sits down with PR consultant Janet Falk in Episode 32 of “The Law Firm Marketing Mix” to discuss how attorneys can leverage public relations and media coverage to attract new clients, drive referrals, influence litigation, and more. From developing “media profiles” to handling reporter outreach, promoting thought leadership to boiling down complex legal issues, Janet shares the proven tips and tricks attorneys can use to drive results in the news. Don’t miss this wide-ranging and insightful conversation, and check out the show notes for links to Janet's resources for attorneys.

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In Episode 31 of "The Law Firm Marketing Mix," Renee Cooper of The Dixon Firm shares how she's generating leads and signing cases for her Atlanta-based personal injury firm with live events and killer swag. From swag selections to event setup, QR codes to follow-up email sequences, Renee breaks down how law firm marketers can amp up their event game to drive better results.

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In Episode 30 of "The Law Firm Marketing Mix," Dan Brian sits down with Q Miceli, Marketing Director at class action and whistleblower law firm Tycko & Zavareei, for a wide-ranging discussion on content marketing, class action lead gen, the psychology of marketing, diversity, and the benefits of a liberal arts education in legal marketing. Don't miss this lively conversation with an innovative content marketer making moves in Washington, DC.

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John Hinson, editorial director at Spotlight Branding, joins Dan Brian on “The Law Firm Marketing Mix” to share the findings of his agency’s “2022 Legal Marketing Trends Report.” In a wide-ranging conversation touching on email marketing, video marketing, social media, and more, Dan and John dig into some encouraging signs in law firm marketing… plus a LOT of missed opportunities that law firm marketers can’t afford to ignore.

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In Episode 28 of "The Law Firm Marketing Mix," Ryan Klein of Market My Market joins Dan Brian to talk about all things Google Local Service Ads (LSAs). From wild swings in performance to a shi**y user experience, LSAs for law firms are infinitely frustrating for legal marketers but also a must-have in any consumer law firm's digital marketing arsenal. 

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LegalScapes founder and CEO Brian Craig joins "The Law Firm Marketing Mix" to talk with Dan about why law firms need to prioritize online reviews — and how they can design and implement a process for consistently generating 5-star reviews. From technology platforms to intake processes, NPS surveys to handling negative reviews, Brian and Dan cover it all in this wide-ranging conversation on reputation management for law firms.

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Whitney Fletcher, Director of Marketing at Creative Genius Law, joins Dan Brian on "The Law Firm Marketing Mix" podcast to talk about how law firms can use education as an online marketing tool to generate leads, nurture relationships, and ultimately sign new cases.

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