In Episode 25 of “The Law Firm Marketing Mix,” Danny Decker joins Dan Brian for a free-wheeling conversation focused on how law firms can use Facebook ads to build brand awareness, generate leads, and ultimately sign new cases — even in an era when many targeting options are going away. From “call me now” campaigns to lead nurturing, retargeting to lookalike audiences, and everything in between, Danny and Dan have it covered in this action-packed episode.

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Legal marketing expert Alex Schwartz of Brownstein joins the podcast to continue discussing TikTok for law firms — and why legal marketers can’t afford to overlook this channel any longer. From paid campaigns to follower-building, repurposing content to convincing the managing partner, Alex and Dan dive into what may be “the next Facebook” for law firms in Episode 24 of “The Law Firm Marketing Mix.”

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Juvo Leads co-founder Ted DeBettencourt joins the podcast to talk about why law firms can't afford to ignore live chat. From live call transfers to chat scripts, artificial intelligence to A/B tests, Dan and Ted cover all things live chat for law firms in Episode 23 of "The Law Firm Marketing Mix."

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Melissa Repking of Smokeball joins “The Law Firm Marketing Mix” to talk about all things law firm practice management software — and why digital marketers can’t afford to ignore it. From automation to generating referrals, review requests to SMS text messaging, and everything in between, don’t miss this action-packed conversation with one of the best in the business. 

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In Episode 21 of the “The Law Firm Marketing Mix,” Dan Brian of Marketing for Justice sits down with Jessica Dawson, co-founder and owner of TD&P Consulting, a healthcare litigation firm, to talk about how to build a sustainable business based on referrals. With actionable tips and tricks for any legal marketer interested in referral marketing for law firms, you won’t want to miss Jessica’s insights, including affordable, easy-to-implement strategies you can put in place right now to drive more attorney referrals for your law firm.

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In Episode 20 of "The Law Firm Marketing Mix," veteran legal marketer Alex Schwartz joins Dan Brian to talk about why law firms can't delay getting on TikTok — and how to navigate the unique demands of the platform. From algorithm design to content development, optimization to paid promotion, this is a conversation legal marketers interested in TikTok for law firms can't afford to miss.

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In Episode 19 of "The Law Firm Marketing Mix," Jennifer Evans, marketing director at Tobias, McCormick & Comer, a personal injury law firm in Mobile, Alabama, joins Dan Brian to talk about how to build a law firm's digital marketing operation from scratch. From web design to SEO, social media to email marketing, Jennifer shares tips and tricks "from the trenches" as she overhauled her law firm's online presence.

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In Episode 18 of "The Law Firm Marketing Mix," Dan sits down with Renee Cooper, marketing director at The Dixon Firm in Atlanta, Georgia, to talk about all things email marketing for law firms — and why it's definitely not going anywhere. From traditional "newsletters" to automated sequences, advanced segmentation to list-building, Dan and Renee have it covered in this action-packed conversation on what should be a go-to channel for any legal marketer.

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In Episode 17 of "The Law Firm Marketing Mix," expert podcaster John Hinson of Spotlight Branding sits down with Dan to share some of his best tips and tricks for developing law firm podcasts that raise awareness, drive referrals, and sign new cases. From show formats to guest selection, "analysis paralysis" to editing, John picks right back where he left off on Episode 1, so give that one a listen, as well! 

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In Episode 16 of “The Law Firm Marketing Mix” podcast, Dan Brian sits down with Caroline Cornell and Bobby Steinbach of MeanPug Digital to debate the age-old question for legal marketers: “Should I hire an agency or do this in-house?” Don’t miss this wide-ranging conversation on how to determine if your law firm needs a digital marketing agency — and what to look for if you decide to go that route. 

Learn more about "The Law Firm Marketing Mix" from Marketing for Justice — and be sure to follow us on LinkedIn!