"The challenge is that using franchise services or eating at a franchise location is far different than investing in a franchise. There are often significant differences between a good consumer franchise and good investment franchise." - Jeff Lefler, CEO, Franchise Grade.com

This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome as their guest, Jeff Lefler, CEO at FranchiseGrade.com, the leader in competitive market research and objective analysis for the franchise industry. Jeff provides insight into the FranchiseGrade.com process of assessment, grading and standardized reporting to provide industry stakeholders with critical data driven metrics to support growth. In addition, Lefler discusses how FranchiseGrade.com is a valuable resource for both first-time and sophisticated investors in evaluating franchise opportunities across every industry segment.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.