Making the Media

While the fundamentals of journalism are pretty consistent, the only constant in the news business is the pace of change. Today’s business models, content types, delivery methods, and more are so starkly different from even a few decades ago as to be nearly unrecognizable—and the future promises more evolution. How can colleges and universities keep up and produce the talent this industry needs?  

Our Guest This Episode

Jill Mitchell is a professor at the S.I. Newhouse School of Public Communications at Syracuse University, where she teaches Avid Media Composer and is the OverDrive operator and newscast director for the Broadcast and Digital Journalism program. Before teaching, she worked in local TV news as a newscast director. She holds a Master of Arts in Television, Radio, and Film from Syracuse and a Bachelor of Science in Television and Radio from Ithaca College.

More Resources

For more on this topic, check out:

Contact Us

Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton and Gina Pryor

Theme Music: Greg “Stryke” Chin

Even pre-pandemic, the mobile journalist movement was on the rise, but the pandemic has demonstrated the strength of this model in a way no one could have anticipated.  

Our Guest This Episode

Philip Bromwell, a pioneer of mobile journalism, is the Digital Native Content Editor at RTÉ, Ireland’s national public service broadcaster. In over two decades as a journalist, he has reported on a wealth of stories at home and abroad, including covering the Olympics, the Oscars, the refugee crisis, and a rare assignment in Tibet. At RTÉ, Philip leads a team of mobile journalists creating original “digital-first” stories on mobile devices for audiences that are increasingly consuming content on their phones.

More Resources

For more on this topic, check out:

Contact Us

Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton and Gina Pryor

Theme Music: Greg “Stryke” Chin

Remember when news just meant linear broadcast? In case you've been trapped in a cave for the last decade or so, the new normal is a proliferation of platforms—linear broadcast, OTT, on-domain, in-app, and let's not forget the all-important social channels. Sure, it's important to consider how to deliver to all these channels, but the bigger question is what to deliver.

In this episode, we ask: How has multi-platform delivery changed how news is reported? How are broadcasters thinking about tailoring content across channels and determining their optimal mix of platforms?

Our Guest This Episode

Matt Goldberg is the VP of Content Strategy for NBC-owned TV stations, where he leads the team that developed and launched LX. Matt has been with NBC for 17 years, previously as Assistant News Director at KNBC in Los Angeles and at NBC Bay Area. Prior to moving into management, Matt was an award-winning investigative producer. Matt was an elected board member of the non-profit Investigative Reporters & Editors (IRE) and served as Board President from 2016-18. He began his career in TV news while attending Arizona State and has also worked in Houston, Texas.

More Resources

For more on this topic, check out:

Contact Us

Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton and Gina Pryor

Theme Music: Greg "Stryke" Chin

The pace of change in this industry can be brutal, forcing news organizations to adapt and reinvent themselves to stay relevant. On the flip side, it’s also an industry that requires significant upfront investments in technology and talent—not necessarily a recipe for agility.

In this episode, we ask: How can broadcasters build enough flexibility and agility into their business models to enable them to pivot? What do “future-proof” business decisions look like? How has COVID-19 illuminated the inherent tension between the need for and resistance to change, and what have we learned from it?

Our Guest This Episode

Ruba Ibrahim is Director of Operations for Al Arabiya Network, overseeing systems and processes, business continuity, workflows, contracts and partnerships, and core projects of the channel from their headquarters in Dubai. Prior to this role, she had heads-on experience as a senior producer. Outside of her experience in the media industry, she is active in NGOs and the public sector, having played an active role in launching the Palestinian NGO MIFTA (The Palestinian Initiative for the Promotion of Global Dialogue and Democracy) and the Palestinian Ministries of Education and Higher Education.

More Resources

For more on this topic, check out:

Contact Us

Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969. Follow Avid at @avid.

Credits

Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton and Gina Pryor

Theme Music: Greg “Stryke” Chin

Welcome to “Making the Media,” a new podcast from Avid Technology exploring the forces that shape the media, news, and entertainment business—by industry leaders, for industry leaders.

Listen in for a sneak peek of Season One, “Breaking the News Industry,” where we’re examining the moment of reckoning in which the broadcast news business finds itself, with insights from industry leaders in the US, Europe, the Middle East, and more.

Season One starts January 11, with new episodes dropping every other Monday.

Contact Us

Questions? Comments? Cool ideas? Get in touch: [email protected] or @craigaw1969

Credits

Host: Craig Wilson

Producer: Rachel Haberman

Social: Wim van den Broeck

Promotion: Keri Middleton and Gina Pryor

Theme Music: Greg "Stryke" Chin