The Marketing Intelligence Show

Making the most of first-party data with Josh Perlstein

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In this episode, Josh Perlstein, Founder & CEO of Response Media, will show you how to make the most of your first-party data. 

You'll learn:

  • What's first-party data
  • Why it's important to collect first-party data
  • How to qualify the data before adding it to your data warehouse
  • How to analyze and extract insights from first-party data

    • Useful links:

    • Follow Anna on Twitter and LinkedIn
    • Follow Supermetrics on Twitter and LinkedIn
      • ...more
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