An interview with Malorie Polster, Physical Activity Advisor, and Katie Costello, ORISE Health Communications Fellow, at the U.S. Department of Health and Human Services Office of Disease Prevention and Health Promotion.

We've generally found that the main messages of Move Your Way, really promoting the social components of being active. People really do want to get active with their friends, with their family, they don't like to do it alone. And helping people find ways to be active that are really enjoyable or fit well into their lifestyles really do resonate across all of those audiences.
Malorie Polster and Katie Costello

Making the Physical Activity Guidelines accessible
Translating the evidence for different audiences
Determining what resonates with different audiences
Positive framing to support consumer behavior change
Communities using the campaign to help community members move their way
Community Playbook resources making an impact
Making the Community Playbook even more actionable and accessible

https://health.gov/our-work/nutrition-physical-activity/move-your-way-community-resources

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