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Welcome to another episode of Sold Out Events! In this episode host Zach Hesterberg, a paid events expert and founder of paid events dot com, discusses a powerful leadership dilemma every entrepreneur faces: choosing between two different values you hold dear. This episode is packed with real-life business advice for coaches, consultants, and event organizers looking to master virtual event strategy and effective team leadership.

Zach shares a behind-the-scenes look at how he navigated a pivotal decision within his own business while planning a virtual event. He candidly discusses the tough choice between sticking to deadlines or delaying them for the sake of quality, and offers practical tips for balancing values, communicating with your team, and building trust, no matter your niche. You’ll also learn why practicing what you preach is crucial in the coaching industry, how to prepare and promote profitable virtual events, and the ripple effects of strategic decisions on your brand’s reputation and client relationships.

Whether you’re a growth-focused coach, a consultant, or an event leader, this episode is designed to help you make confident, value-driven decisions that drive your business forward.

Zach Hits On:

Balancing conflicting personal and business values

Leadership integrity and trust with teams

Upholding high standards of excellence

Communicating tough decisions to your team

Strategic event planning and execution

The impact of deadlines on team morale

Client perception and business reputation

Timestamps:

00:00 Balancing Values in Business Decisions

05:06 The Cost of Imperfection

07:32 Explaining Deadline Decision Process

09:48 Prioritizing Trust and Excellence

15:46 Fuel Growth, Share Impact

17:19 Share Your Business for Feedback

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

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Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/