Making the Turn

Part 1 of 3 with Andrew Smith, co-founder of Yuppiechef and author of Handwritten.

Yuppiechef has a voice South Africans recognise. Andrew says it was never a marketing strategy. It grew naturally from the founders’ values, their upbringing and their background in building church communities.

In this first part, Rowan Belchers and Andrew talk about the soul of the business. Andrew explains how Ricardo Semler’s Maverick shaped the founders’ belief that a business should do good for its people, its customers and the country, not just make a profit. He also shares how small habits, like writing handwritten cards to customers, kept that soul alive. The cards connected the business with its customers, and they reminded the team that there was a real person on the other side of every online order.

Making the Turn is a podcast about choosing transformational change, hosted by Rowan Belchers.