In the final episode of Making Things Click, bestselling author and venture capitalist John Zeratsky dives into the importance of short iteration cycles, or 'Tiny Loops,' for startups and new projects. He explains how design sprints can turn initial hypotheses into concrete prototypes quickly, enabling faster learning and validation. The episode emphasises the crucial role of learning from the market and customers to increase the chances of success. John also outlines how to translate your founding hypothesis into specific questions for customer interviews, ensuring your prototype addresses real problems effectively.

Timestamps:

00:00 Introduction

01:36 The Concept of Tiny Loops

02:09 Implementing Design Sprints

04:12 Validating Hypotheses with Customer Feedback

05:53 Prototyping and Iteration

06:54 Conclusion and Call to Action

📘 Learn more and order the book Click: https://www.theclickbook.com/

In the fourth episode of the five-part podcast series Making Things Click, bestselling author and venture capitalist John Zeratsky shares why smart teams don’t just pivot after things go wrong. They explore alternatives before they start building.

Most products fail not because the idea was bad, but because teams never seriously considered if a better approach existed. In this episode, John introduces the idea of the pre-pivot — a simple but powerful shift in thinking that can save you months of wasted effort and significantly improve your chances of success.

Drawing from his book Click and years of work with startups like Slack and Reclaim, John walks through how to evaluate multiple product ideas, customer segments, and go-to-market strategies using a tool called magic lenses. You’ll learn how top teams make smart, non-obvious choices and how one unexpected idea led to a major acquisition.

If you are starting something new, this episode will reshape how you think about product strategy, decision making, and setting your team up for real traction.

Timestamps:
00:00 Why you should explore alternatives before you build
01:44 The pre-pivot mindset
03:06 Why it is uncomfortable but essential to imagine failure
06:33 A startup that saved 6 months by pre-pivoting
07:45 Slack’s surprising pivot during a sprint
09:21 Evaluating different product, customer, and channel ideas
10:12 How approach summaries and magic lenses work
13:22 A real example from Reclaim’s rapid growth
15:18 Why smart decisions do not always come from consensus
17:50 How to choose the best idea with confidence

📘 Learn more and order the book Click: https://www.theclickbook.com/

In this third episode of the 5-part podcast series Making Things Click, bestselling author and venture capitalist John Zeratsky breaks down how to make your product actually stand out in a crowded market. It’s not enough to build something great — you need to build something radically different and communicate that difference clearly from day one.

Drawing on insights from his new book Click and his experience designing products at Google Ventures, John shares how top teams use a simple but powerful 2×2 framework to identify true differentiation. You’ll also learn how to root your positioning in unique advantages and create messaging that customers instantly understand — and repeat.

If you're building something new, this episode will change how you think about product strategy, communication, and the “click” moment that sets breakthrough ideas apart.

Timestamps:

00:00 Why most products fail to stand out

01:05 The difference between building and communicating differentiation

02:22 What truly makes a product “10X better”

03:34 Why customers repeat your marketing (or don’t)

05:11 How to identify your team’s unique advantage

07:10 Inside the 2×2 differentiation chart

12:01 The Google Meet vs Skype example

15:20 Why you need to test positioning before you build

17:44 Creating a “mini manifesto” for team alignment

20:11 How differentiation drives internal and external clarity

📘 Learn more and order the book Click: https://www.theclickbook.com/

In the second episode of 'Making Things Click,' author John Zeratsky discusses the importance of understanding your customers, the unique advantages of your team, and identifying your competitors. John highlights the significance of the Foundation Sprint, a proven two-day method to kickstart projects and align them with customer needs. Drawing from his vast experience, John emphasizes that sustainable success is built on a deep understanding and focus on the customer. He also introduces the 'Note and Vote' method for effective team collaboration and decision-making and underscores the importance of being aware of direct and indirect competitors to differentiate your product successfully.00:00 Introduction to Making Things Click00:31 The Importance of Understanding Your Customer02:25 The Foundation Sprint Method05:43 The Note and Vote Technique08:21 Identifying Unique Team Advantages12:46 Understanding and Analyzing Competitors17:44 Conclusion and Next Episode Teaser

Learn more and buy the book at https://www.theclickbook.com/

In the first episode of 'Making Things Click,' author John Zeratsky discusses the core ideas from his new book 'Click' and introduces the concept of the Foundation Sprint. This proven two-day method helps teams clearly define and test the hypotheses behind new products, services, and projects to significantly increase their chances of success. John shares insights from his extensive experience with successful startups and his work at Google Ventures, emphasizing the importance of crafting a clear founding hypothesis and involving key decision-makers in the process. Tune in to learn how focusing on the right problems, understanding your customers, and differentiating from competitors are critical steps to building something that truly 'clicks.'

00:00 Introduction to Making Things Click

00:20 Meet John Zeratsky

00:39 The Foundation Sprint Concept

01:11 Challenges of Creating Something New

02:10 The Importance of a Clear Hypothesis

02:22 Developing the Foundation Sprint

02:33 The Role of Character Capital

02:54 Lessons from Google and Startups

03:24 Creating a Compelling Promise

03:51 The Founding Hypothesis

04:24 The Need for a Foundation Sprint

04:42 Implementing the Foundation Sprint

06:18 Character Labs and Early Founders

06:55 Refining the Foundation Sprint

08:05 Goals and Purpose of the Foundation Sprint

09:16 Executing a Successful Foundation Sprint

10:10 Team Dynamics in a Sprint

13:03 Optimal Team Size

14:36 Writing the Book

15:55 Summary and Conclusion

Learn more and buy the book at https://www.theclickbook.com/