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In this episode of Making Utah, Catherine interviews trailblazer Rachel Marshall, co-owner of Excel Machine—a leading machine shop in Pleasant Grove with over 25 years of precision CNC machining expertise.
As a standout woman in a traditionally male-dominated field, Rachel shares how she built an authentic personal brand and harnessed the power of social media to drive business growth.
Rachel dives into how she was able to transform a small manufacturing business into a trusted brand through strategic content creation, authentic storytelling and the value of connecting with others on platforms like LinkedIn and Instagram.
Rachel offers practical tips for developing engaging content, balancing work-life priorities, and leveraging organic marketing to connect with customers and secure new projects. She also highlights how Impact Utah’s free business engine assessment tool can help align your team and boost performance.
Perfect for entrepreneurs, manufacturing professionals, and anyone passionate about CNC machining and small business success, this episode is packed with actionable insights on B2B marketing, social media strategy, and the power of community within Utah’s vibrant industrial landscape.
Tune in on Buzzsprout for more expert interviews, real-world advice, and inspiring stories from the heart of Utah’s manufacturing industry.
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