What if your biggest breakthrough didn’t come from a business course—but from your friendships? In this episode, I sit down with my dear friend Kyle Rodgers, performance coach and speaker, to unpack why real, honest friendships might be the most underrated secret weapon in your business and personal life. Kyle breaks down the connection between brotherhood and breakthrough, and how the people around you shape everything from your leadership to your mental health.

We talk about the difference between good friends and winning friends, how to identify real accountability (not just hype), and why you need people who challenge you as much as they cheer for you. Kyle also shares the personal backstory of his own growth, how he overcame isolation, and why connection is the foundation of confidence. If you’re feeling stuck, burnt out, or unsure who’s really in your corner—this conversation will challenge and equip you to build better circles and live with more purpose.

BIO:

Kyle Rodgers is a transformational speaker and performance coach who equips individuals and teams to win in the areas of life that matter most. Each year, he speaks to over 20,000 people across corporate, nonprofit, and faith-based spaces—delivering messages that blend storytelling, humor, and practical insight.

With a background in ministry and a deep passion for personal growth, Kyle helps leaders cultivate clarity, build resilience, and lead with character. His keynote topics—including Make It Count, Grateful & Grounded, and Leadership Starts With You—challenge audiences to take ownership of their influence and stay grounded in what truly matters.

Kyle is also the creator of Dads Matter, a two-night online experience designed to empower fathers with courage, clarity, and consistency. Whether on stage or in everyday life, Kyle is committed to helping people move their story forward—with purpose, perspective, and heart.

MORE FROM KYLE:

- Instagram | Kyle Rodgers (https://www.instagram.com/kylerodgers) 

- Register Now for Dads Matter on June 12 & 13 (https://www.kylerodgers.co/dads-matter)

- Book Kyle To Speak (https://www.kylerodgers.co/#speaking)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn)

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“I Remember” by Friendlierbear | MB01BU4DYKAR4UD

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH

Stuck in a creative rut? You’re not alone—and you’re not broken. Most teams don’t lack ideas; they lack a system for unlocking them. In this episode, we expose the 7 biggest myths that kill creativity before it ever gets off the ground. Then we introduce a practical brainstorming tool called the Empathy Map—a simple framework that shifts your focus from guessing to knowing what your audience needs. Whether you’re planning a campaign, launching a product, or just staring down a blank whiteboard, this episode gives you a better way to brainstorm, lead, and create with clarity.

DOWNLOAD THE BRAINSTORMING TOOL | EMPATHY MAP CANVAS

Click here to get the PDF Canvas

MORE RESOURCES:

- TrackLib (https://www.instagram.com/tracklib)

- How Songs Are Created (https://www.instagram.com/howsongsarecreated)

- CD Duplicator (https://tinyurl.com/4vycj3ke)

- Bon Iver | For Emma, Long Ago (https://open.spotify.com/album/7EJ0OT5ZqybXxcYRa6mccM)

- Rick Rubin | The Creative Act (https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886)

- Losing Your Keys (https://www.instagram.com/p/DJPuL3NolkI/)

- Crushing Chaos | Dr. Manny Arango (https://www.amazon.com/Crushing-Chaos-Storms-Order-Peace/dp/0593601602)

- Every Person Has A Story | Chick-Fil-A (https://www.youtube.com/watch?v=2v0RhvZ3lvY)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn)

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“Just Live  - Instrumental” by B.Cooper | MB0125NVLO0B2FY

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH

So you’re showing up on Instagram, but the numbers just aren’t moving—and honestly, it all feels like a mystery. That’s where Jess Van Nuland comes in. After growing her own account from 500 to over 6,000 followers in just five months, Jess now coaches business owners, service providers, and creatives on how to build an Instagram presence that actually works. In this episode, she breaks down her full framework: Mindset, Execution, and Strategy. From profile audits to content planning to real talk on overcoming imposter syndrome, this episode is packed with tactical tips and clarity-driven coaching. Plus, she coaches me live on the spots where I’m missing it on Instagram, and where I even improve.  If you’ve ever felt overwhelmed by Instagram or unsure where to start, Jess gives you the playbook—and the pep talk—to finally show up and grow.

MORE FROM JESS:

- Instagram | Jess Van Nuland (https://www.instagram.com/jessvannuland)

- Instagram Coaching With Jess (https://myframework.social) 

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn)

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“WHAT IT IS - Instrumental” by Friendlierbear | MB01Y6IWV9CIFKK

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH

Ever wonder who’s behind the scenes making your favorite podcasts actually happen? Meet Brian H. Waters — producer for The Ringer and Spotify, with over 1,200 podcast episodes under his belt. From cutting his teeth on NFL sidelines to now producing shows like The Masked Man Show, The Ringer Wrestling Worldwide, and The Press Box, Brian breaks down what really goes into world-class podcast production.

In this episode, we talk about how he got his start, what makes a great producer, and why trust is everything when you’re working with high-profile talent. We dive into what it takes to create scroll-stopping clips, how Brian balances multiple shows (while being a full-time dad), and why building chemistry off-mic matters just as much as what happens on it.

Plus, we geek out over WrestleMania 41 season — from John Cena’s heel turn to the Naomi/Jade/Bianca storyline to what it’s like preparing interviews with WWE superstars. Whether you’re into podcasting, wrestling, or just love hearing how top-tier creatives work behind the scenes, this one’s a banger.

And yes, we absolutely asked him who should be in the WWE Hall of Fame. I know my pick!

MORE FROM BRIAN:

- Instagram | Brian Waters (https://www.instagram.com/brianhwaters)

- The Ringer Wrestling Show (https://tinyurl.com/2yy42mpp) 

- The Press Box (https://tinyurl.com/439yj4ej)

- Wrestling Wrealm (https://tinyurl.com/4u88rmp5)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn)

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“Let ‘Em Know - Instrumental” by S.O | MB01MHPRZAUMZK3

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH

What if you could build a multi-7-figure creative agency or business, starting with nothing but an iPhone? That’s exactly what Sunny Collabs did. In this episode of Making Varsity, I sit down with Hayden Roberts — Co-Founder and Creative Director of Sunny Collabs — to unpack the wild ride from side hustle to scaling one of Tampa’s fastest-growing content agencies.

We get into the nitty gritty of how Hayden and his co-founder Kayla turned grit, hustle, and local connections into a content engine trusted by brands like DoorDash, White Claw, and Ruth’s Chris. You’ll hear how they went from managing social accounts for small businesses to building an entire influencer and creator network spanning thousands — all while staying scrappy, smart, and hyper-focused on serving their clients.

This episode covers what it actually takes to scale a creative business (or any business for that matter), why humility and flexibility are paramount, and the underrated power of micro-influencers and user-generated content. Hayden also shares why the best business strategy might be to build the plane while flying it, how they delegate and elevate with EOS, and why scroll-stopping content is about staying authentic—not chasing trends.

Bottom line: You don’t need to be fancy to get started. You need to get to work. This episode is packed with practical insights for anyone trying to build something that lasts—whether you’re a marketer, freelancer, or business owner ready to scale. Here we go!

MORE FROM HAYDEN:

- Instagram | Hayden Roberts (https://www.instagram.com/haydencroberts)

- Work with Sunny Collabs (https://sunnycollabs.com)

- Instagram | Sunny Collabs (https://www.instagram.com/sunnycollabs)

ENTREPRENEURIAL OPERATING SYSTEM:

https://www.eosworldwide.com/

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn)

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“The Moment - Instrumental” by Chair Model | MB01UAKOVY61WUG

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH

If you’ve ever felt like podcasting was reserved for loud, charismatic extroverts—this episode is your permission slip to think again. Remi Roy, founder of Shepact and host of The Driven Introvert Podcast, joins the show to share how introverts can thrive behind the mic. In this conversation, Remi unpacks her creative journey, her belief in “being a trier,” and the surprising advantages introverts bring to the world of content creation.

We talk about everything from breaking the myth that introverts aren’t great communicators to building a sustainable podcast workflow that fits your energy—not the algorithm. Remi opens up about her early fears, recording in a noisy library, and how she’s learned to market her podcast beyond her comfort zone. This episode is packed with encouragement and practical tools for anyone looking to start (or restart) a podcast that reflects their voice and values.

If you’ve been sitting on an idea, afraid to hit record, Remi’s story is the nudge you didn’t know you needed. Whether you’re a creator, coach, writer, or multi-passionate introvert trying to find your lane—this conversation will remind you that your voice is worth hearing, and the world is waiting.

ABOUT REMI:

Remi is the founder of Shepact – a faith-inspired platform for driven introverted women who want to Get Unstuck, Make Progress, and Find Community. As the host of the Driven Introvert Podcast, she’s transformed her own journey through fear and uncertainty into a mission to support and empower other introverts. A self-proclaimed trier, Remi embraces every dream and idea—big or small—and uses her creative gifts to inspire others to explore new possibilities. She is also the author of Ms. Unlikely, From the Sidelines, and This is Me: A Journal for Creative Reflection. Her vision for Shepact is to build a community where introverted women of all ages and backgrounds rise above real and perceived limitations to live their best lives.

MORE FROM REMI:

- Instagram (https://instagram.com/remiroy)

- Apple Podcasts | The Driven Introvert (https://tinyurl.com/43cnde2j)

- Spotify | The Driven Introvert (https://tinyurl.com/uut8h6hx)

- Shepact (https://shepact.com/) 

- Podcasters Connect & Grow | Facebook Group (https://www.facebook.com/groups/9309701999085471)

- Susan Cain | Quiet: The Power Of Introverts In A World That Can’t Stop Talking (https://tinyurl.com/3yzz9ep4)

- Susan Cain | TED Talk (https://www.youtube.com/watch?v=c0KYU2j0TM4)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn)

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“Chemistry (with Solar Submarine” by Red Licorice | MB01QHJNJMFNHDK

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH

So you want to start a videography business, but you’re not sure where to begin. How do you move from side hustle to full-time career? In this episode of Making Varsity, I sit down with Jason Hylton — videographer, entrepreneur, and founder of Good Look Productions — to break down exactly how to launch and grow your videography business from scratch.

We talk about the step-by-step process for beginners: how to build your portfolio, where to find your first paying clients, and how to price your work with confidence. Jason shares his journey from shooting his own music videos as a Christian hip-hop artist to building a thriving video production company helping brands and nonprofits tell stories that convert.

You’ll also learn how to discover your niche, what separates great videographers from average ones, and how to shift from being “just a creative” to a strategic business partner that clients can’t live without. Plus, Jason opens up about building systems, overcoming sales challenges, and leaving a legacy for his family.

So if you think you’ve got the skills but need a blueprint for building a real videography business, this episode is packed with the wisdom, mindset, and practical steps to help you get there.

ABOUT JASON:

Jason Hylton is a videographer, entrepreneur, and founder of Good Look Productions — a Charlotte-based video production company helping brands and businesses tell powerful stories that drive real results. What started behind the lens of a Canon 5D Mark III for his own Christian hip-hop music videos has turned into a thriving business built on excellence, storytelling, and service.

Jason has worked with nonprofits, keynote speakers, and small businesses, creating videos that have helped organizations raise tens of thousands of dollars and double their revenue. He believes that great content starts with understanding the client’s needs — and that videography is about more than visuals; it’s about solving problems and delivering value.

Now, after years behind the camera, Jason is building his personal brand through The Good Look Podcast, where he interviews other creatives and entrepreneurs to help them grow their craft and business. Rooted in faith, family, and the belief that anything is possible for those who are willing to work, Jason is passionate about using video to serve others and leave a lasting legacy for his family and community.

MORE FROM JASON:

- Instagram (https://www.instagram.com/iamjasonahylton)

- LinkedIn (https://www.linkedin.com/in/jason-hylton-video-strategist/)

- YouTube | Good Look Podcast (https://www.youtube.com/@iamjasonahylton)

- Apple Podcasts | Good Look Podcast (https://tinyurl.com/y97ne93p)

- Good Look Productions | Web (https://www.goodlookproductions.com/)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn)

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“The World is Yours Instrumental” by skateshop | MB015PSVITGV2GO

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH

Some brands grab attention — but the best ones leave a lasting impact. What makes the difference? It’s not just strategy or design…it’s emotion. In this episode of Making Varsity, I sit down with Brie Shouppe, VP of Marketing at Envera Systems, to break down the psychology of storytelling and why brands that connect emotionally win every time.

We dive into the science behind why people buy, how brand messaging shapes trust, and the role of emotion in driving customer behavior. Brie also shares how her experience working with authors and book launches has sharpened her storytelling skills for brands — and how you can apply the same techniques in your business.

Plus, we’ll talk about why copywriting is not dead (even in the age of AI), how small business owners can leverage storytelling without getting lost in complexity, and what makes a brand truly unforgettable.

Bottom line: Funnels and tactics are helpful, but feelings build loyalty.

ABOUT BRIE:

After earning her degree from the University of Florida, Brie embarked on her career as an associate producer in one of the largest local news markets on television. Eager to broaden her horizons, she transitioned into a marketing and business development role at a leading privately held security and technology company in the United States.

In 2022, Brie took a bold step away from the corporate world to pursue her passion as a freelance and contract ghostwriter, editor, content creator, and marketing strategist. During this time, she launched her first podcast, which aims to amplify author voices and connect readers with the writers behind their favorite stories.

By early 2023, Brie joined The Kraft Co, a boutique marketing and communications firm, where she continues to play a crucial role. Recently, she returned to Envera as their VP of Marketing, where she oversees marketing, business development, and sales enablement initiatives.

In every project she undertakes, Brie is committed to uncovering and sharing the stories behind each brand, ensuring they resonate with their intended audiences.

MORE FROM BRIE:

- Instagram (https://www.instagram.com/brieshouppe/)

- LinkedIn (https://www.linkedin.com/in/brie-shouppe-501344a2/)

- Envera Systems (https://enverasystems.com/)

- The Kraft Co. | Web (https://www.thekraft.co/)

- The Kraft Co. | LinkedIn (https://www.linkedin.com/company/the-kraft-co/)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

Church leaders, are people actually finding your church online? Every day, thousands of people search for a church near them—but if your church isn’t showing up on Google, you’re missing out on real connections. Many churches lean heavily on social media, but overlook the power of SEO, Google Ads, and website optimization—the same strategies that local businesses use to attract new customers.

In this episode, digital marketing expert Chandler Boyce breaks down the EASY fixes churches can implement to increase visibility, attract more visitors, and make the most of their online presence in 2025. We dive into the biggest church marketing mistakes, why Google is the first place people turn when looking for a church, and the website headline every church should avoid.

We also explore low-cost, high-impact marketing strategies, including how to optimize your Google Business profile, improve local SEO, and set up Google Ads effectively. Plus, we tackle the common resistance churches have toward digital marketing and how to be a good steward of your budget while investing in long-term growth.

Here’s the deal: if your church isn’t thinking beyond social media, you’re missing opportunities. This episode is packed with practical, proven strategies to help your church show up where people are already searching and ultimately connect with more people in your community.

ABOUT CHANDLER:

Chandler is passionate about every relationship he makes and every audience he speaks to. He loves people and wants to help them by any means possible.

As the Owner of The Marketing Co-op, Chandler is all about helping entrepreneurs explode their company’s online presence. 

When he isn't working, you'll find Chandler spending time with his wife and eight-year-old daughter, googling the newest trends, using up all Verizon's cell phone minutes, cleaning out the entire Haribo Gummy Bear factory, and trying to figure out why golf is so hard.

MORE FROM CHANDLER:

- Instagram (https://www.instagram.com/chandlerdboyce)

- LinkedIn (https://www.linkedin.com/in/chandler-boyce-15689822/)

- Facebook (https://www.facebook.com/chandlerdboyce)

- Work With Chandler (https://businessco-op.co/)

- Church Marketing Masterclass (https://tinyurl.com/2s4fcr6s)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“So Alive Instrumental” by DazyChain | MB01QBVEUX6ECFX

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH

The TikTok ban scare was a wake-up call for creators and business owners who built their audience on rented land. If your entire marketing strategy depends on a social media platform, what happens when it disappears? In this episode of Making Varsity, marketing strategist and Marketing Happy Hour host Cassie Tucker breaks down why it’s time to own your audience by investing in channels you control — like email lists, websites, blogs, and podcasts.

We get into why email marketing is making a massive comeback, how to build a list that actually converts, and why a strong personal brand beats chasing algorithms every time. Plus, we talk about podcasting as a business growth tool, how to turn social followers into real customers, and the smartest ways to future-proof your marketing.

Bottom line: Social media is a great tool, but it shouldn’t be your whole game plan. If you’re serious about building a brand that lasts, this episode is packed with practical strategies to protect your business, strengthen your reach, and create long-term success—without worrying about the next TikTok-style shutdown.

ABOUT CASSIE:

Cassie Tucker is an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal in her work with her clients is to drive meaningful connections, build community, and fuel sales growth. 

In the corporate world, she worked for NYC social media agency Socialfly where she collaborated with brands like NEST Fragrances and IL MAKIAGE. As an entrepreneur, she combines her work in marketing and experience as a former Disney Cast Member to make magic for her clients. 

Through her work as the co-host of Marketing Happy Hour, she is committed to empowering and encouraging young professionals on their career journeys. Additionally, Cassie is the co-host of podcasts for Universal Studios and The Leadership Crucible Foundation. In her free time, Cassie enjoys visiting the Orlando theme parks and spending time with her husband and two dogs.

MORE FROM CASSIE:

- Instagram (https://www.instagram.com/cassiejoytucker/)

- LinkedIn (https://www.linkedin.com/in/cassaundrapalmer/)

- Work With Cassie (https://www.marketingwithcassie.com/)

- Marketing Happy Hour | Spotify (https://tinyurl.com/4mt57ta7)

- Marketing Happy Hour | Web (https://www.marketinghappyhr.com/)

- Discover Universal Podcast (https://www.youtube.com/@UniversalOrlando)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

MADE BY VARSITY | PODCAST AGENCY

Want to work together to launch your podcast or grow your show? Visit https://madebyvarsity.com or email me at [email protected].

STEAL MY PODCAST SETUP:

With nearly 10 years of podcasting experience, I've tried every piece of gear you can think of. Save yourself the headache, countless hours of trial and error, and just get the right stuff the first time. Get my Podcast Gear List here! (https://madebyvarsity.kit.com/podcast)

MUSIC CREDITS:

“Curry and Goal Instrumental” by DaveCreates | MB01PM8M4HUYZZR

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH