Making Waves at C-Level: Business Tips for Executives, Leaders, and Entrepreneurs

Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. As a result, his clients establish brand positioning, avoid commoditization, and increase profit margins and market share.

If you Google DzDon Osmonddz there’s a good chance you may find someone else with a similar name—Donny Osmond, Don’s father. Growing up in an entertainment family, they were often on the move. Don was born in Utah, but he often jokes that he grew up in a suitcase. After moving more than twenty times, he has gained more than his fair share of perspective and a knack for telling and retelling his stories. And of course, growing up as the son of an international entertainment icon provided a ringside seat for the ups and downs of the public life. After a particularly harsh season of media attention toward his family, Don entered into public relations with the misguided goal of becoming "the spin doctor of all spin doctors".

Prior to going into public relations, Don studied at Brigham Young University, earning hisBachelor of Arts in communications. After a season of working as a professional in New York City as well as running his own public relations agency, Don attended the University of California Irvine’s Paul Merage School of Business. While working toward an MBA, Don began pulling together his expertise, and re-launched his company as OzComm Marketing—an interdependent marketing practice.

The marketing philosophy employed at OzComm Marketing stems from Don’s lifetime experience in the entertainment industry, learning the art and strategy of transmedia storytelling. However, OzComm Marketing focuses on business-to-business brands, applying a cross-discipline approach. After years of education and experience, Don now knows that spin is not the answer at all; good marketing requires truth-telling and invitation. In fact, Don believes that authenticity is the only true value proposition that a company can offer. Customers are not looking to be sold a product or service; they are looking to engage with your story through experiences.

Don serves his clients by developing genuine story-based marketing and authentic marketing strategies. OzComm Marketing happily works with both small businesses and large corporations, and offers everything from a first glance evaluation to the execution of complex campaigns. Outside of his client work, Don is a sought-after speaker and writer. In both mediums, He waves the banner of authenticity, presenting his guiding philosophies to those looking to develop their brand or establish a leadership position.

Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces. He’s also a scuba-certified, professional bobsledder, though he has yet to use both skills simultaneously. He’s not ashamed to admit that he loves Legos and occasionally
goes by "The Donfather".

While he steers clear of the entertainment industry these days, he’s played the drums for more than twenty years—he does come from a musical family and live in the live music capital of the world, after all. Looking to connect? Find him on LinkedIn or Twitter [link these].He’ll be glad you did

http://www.OzComm.Marketing

Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. As a result, his clients establish brand positioning, avoid commoditization, and increase profit margins and market share.

If you Google DzDon Osmonddz there’s a good chance you may find someone else with a similar name—Donny Osmond, Don’s father. Growing up in an entertainment family, they were often on the move. Don was born in Utah, but he often jokes that he grew up in a suitcase. After moving more than twenty times, he has gained more than his fair share of perspective and a knack for telling and retelling his stories. And of course, growing up as the son of an international entertainment icon provided a ringside seat for the ups and downs of the public life. After a particularly harsh season of media attention toward his family, Don entered into public relations with the misguided goal of becoming "the spin doctor of all spin doctors".

Prior to going into public relations, Don studied at Brigham Young University, earning hisBachelor of Arts in communications. After a season of working as a professional in New York City as well as running his own public relations agency, Don attended the University of California Irvine’s Paul Merage School of Business. While working toward an MBA, Don began pulling together his expertise, and re-launched his company as OzComm Marketing—an interdependent marketing practice.

The marketing philosophy employed at OzComm Marketing stems from Don’s lifetime experience in the entertainment industry, learning the art and strategy of transmedia storytelling. However, OzComm Marketing focuses on business-to-business brands, applying a cross-discipline approach. After years of education and experience, Don now knows that spin is not the answer at all; good marketing requires truth-telling and invitation. In fact, Don believes that authenticity is the only true value proposition that a company can offer. Customers are not looking to be sold a product or service; they are looking to engage with your story through experiences.

Don serves his clients by developing genuine story-based marketing and authentic marketing strategies. OzComm Marketing happily works with both small businesses and large corporations, and offers everything from a first glance evaluation to the execution of complex campaigns. Outside of his client work, Don is a sought-after speaker and writer. In both mediums, He waves the banner of authenticity, presenting his guiding philosophies to those looking to develop their brand or establish a leadership position.

Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces. He’s also a scuba-certified, professional bobsledder, though he has yet to use both skills simultaneously. He’s not ashamed to admit that he loves Legos and occasionally
goes by "The Donfather".

While he steers clear of the entertainment industry these days, he’s played the drums for more than twenty years—he does come from a musical family and live in the live music capital of the world, after all. Looking to connect? Find him on LinkedIn or Twitter [link these].He’ll be glad you did

http://www.OzComm.Marketing

Milestones are important in your entrepreneurial journey. Humans like to achieve success and getting to new levels is a way to show you are making progress.

This is episode 250 of the "Cool Things Entrepreneurs Do Podcast".. and Thom Singer celebrates the history of the show and the success that it has brought his way over the last two and half years.

He also highlights other milestones that he hit this week, including 25 years of marriage and 8 years of working for himself.

In a world where many married couples get divorced (marriage is hard), he and his wife have made it this far. It is not always easy to live with another person, raise kids, and start a business. But he says his wife still likes him most days, and that is a good thing.

And eight years as a solopreneur is an important milestone. April 1, 2009 Thom was laid off in the recession, and there were no jobs available. He decided that day to make the jump to being his own boss. Again, not easy, but he has cleared another year and sees that as something worth celebrating.

Everyone has the potential to achieve great things . We can all do more. But too many people never try or quit too early. Thus milestones matter.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Milestones are important in your entrepreneurial journey. Humans like to achieve success and getting to new levels is a way to show you are making progress.

This is episode 250 of the "Cool Things Entrepreneurs Do Podcast".. and Thom Singer celebrates the history of the show and the success that it has brought his way over the last two and half years.

He also highlights other milestones that he hit this week, including 25 years of marriage and 8 years of working for himself.

In a world where many married couples get divorced (marriage is hard), he and his wife have made it this far. It is not always easy to live with another person, raise kids, and start a business. But he says his wife still likes him most days, and that is a good thing.

And eight years as a solopreneur is an important milestone. April 1, 2009 Thom was laid off in the recession, and there were no jobs available. He decided that day to make the jump to being his own boss. Again, not easy, but he has cleared another year and sees that as something worth celebrating.

Everyone has the potential to achieve great things . We can all do more. But too many people never try or quit too early. Thus milestones matter.

After working in the addiction field for over 15 years both as a counselor
and pharmaceutical representative, Megan Peterson knew there could be
a better way that patients could get help. She took action and started 2nd
Chance Counseling Service

She believes that patients deserve that 2nd, 3rd, 10th, etc, chance. As
long as you are willing to put in the work she will be there to help. Certain
times in life, we may need professional counseling, why be limited by our
schedules, work, family commitments, and the list goes on.

Megan provides an easy solution that is just as cost efficient as current
counseling solutions and provides more flexibility, easy use, and offers
more choices for patients. She truly believes the Telemedicine platform
fits in with the future of treatment and is here to stay!

Learn more about your ad choices. Visit megaphone.fm/adchoices

After working in the addiction field for over 15 years both as a counselor
and pharmaceutical representative, Megan Peterson knew there could be
a better way that patients could get help. She took action and started 2nd
Chance Counseling Service

She believes that patients deserve that 2nd, 3rd, 10th, etc, chance. As
long as you are willing to put in the work she will be there to help. Certain
times in life, we may need professional counseling, why be limited by our
schedules, work, family commitments, and the list goes on.

Megan provides an easy solution that is just as cost efficient as current
counseling solutions and provides more flexibility, easy use, and offers
more choices for patients. She truly believes the Telemedicine platform
fits in with the future of treatment and is here to stay!

Jimena Cortes is a marketing consultant specializing in Search Engine Marketing and LinkedIn lead generation, published author, international speaker and entrepreneur who is the founder of Wizard Media and Linked Blueprint.

Wizard Media was founded in 2012 and helps businesses leverage search engines and LinkedIn to get more clients. Jimena’s clients on average get an ROI of 300% or more on their marketing campaigns and add an additional 6 figures to their bottom line.

Jimena has taught over 4,000 professionals world-wide how to use LinkedIn to grow their business through her 7 week LinkedIn online course. For more information on the results of her students check out the “Case Studies” section of this website.

She is also the author of “Secrets of SEO Marketing: Strategies on How I learned to Get to the Top of Search Engines and How You Can Too”

Link: https://www.amazon.com/Secrets-SEO-Marketing-Strategies-learned-ebook/dp/B0…

Jimena is an international speaker and speaks on the topics of marketing and leveraging your network to advance yourself and your career. She is a charismatic and informative speaker who the audience connects with very easily. She has been also mentioned on Inc.com, Entrepreneur.com and Forbes to name a few.

Jimena is passionate about helping business owners and entrepreneurs be more successful through improving their marketing, which is why besides speaking and consulting she has her marketing agency that provides done for you marketing solutions.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Jimena Cortes is a marketing consultant specializing in Search Engine Marketing and LinkedIn lead generation, published author, international speaker and entrepreneur who is the founder of Wizard Media and Linked Blueprint.

Wizard Media was founded in 2012 and helps businesses leverage search engines and LinkedIn to get more clients. Jimena’s clients on average get an ROI of 300% or more on their marketing campaigns and add an additional 6 figures to their bottom line.

Jimena has taught over 4,000 professionals world-wide how to use LinkedIn to grow their business through her 7 week LinkedIn online course. For more information on the results of her students check out the “Case Studies” section of this website.

She is also the author of “Secrets of SEO Marketing: Strategies on How I learned to Get to the Top of Search Engines and How You Can Too”

Link: https://www.amazon.com/Secrets-SEO-Marketing-Strategies-learned-ebook/dp/B0…

Jimena is an international speaker and speaks on the topics of marketing and leveraging your network to advance yourself and your career. She is a charismatic and informative speaker who the audience connects with very easily. She has been also mentioned on Inc.com, Entrepreneur.com and Forbes to name a few.

Jimena is passionate about helping business owners and entrepreneurs be more successful through improving their marketing, which is why besides speaking and consulting she has her marketing agency that provides done for you marketing solutions.

Connie Podesta is a legend. She has been speaking and coaching for over 30 years using her background in psychology coupled with her no-nonsense manner, Connie tells it like it is.

This episode began as the five things entrepreneurs should quit doing, but by the time the conversation ended there were seven. In this high spirited interview Connie Podesta tells you to:

1. Quit setting goals.

2. Quit thinking time management matters

3. Quit expecting friends and family to care about your entrepreneurial venture.

4. Quit thinking you deserve to be successful.

5. Quit accepting that yourself as you are.

6. Quit selling what you want (and ask your customers what they want to buy)

7. Quit making excuses.

If you are an entrepreneur, you will probably see a lot of yourself in the areas discussed. Many of the things we hold onto can be the same things that are holding us back.

This episode is a must hear for all business leaders, entrepreneurs, solopreneurs, and anyone with the entrepreneurial spirit.

http://www.ConniePodesta.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

Connie Podesta is a legend. She has been speaking and coaching for over 30 years using her background in psychology coupled with her no-nonsense manner, Connie tells it like it is.

This episode began as the five things entrepreneurs should quit doing, but by the time the conversation ended there were seven. In this high spirited interview Connie Podesta tells you to:

1. Quit setting goals.

2. Quit thinking time management matters

3. Quit expecting friends and family to care about your entrepreneurial venture.

4. Quit thinking you deserve to be successful.

5. Quit accepting that yourself as you are.

6. Quit selling what you want (and ask your customers what they want to buy)

7. Quit making excuses.

If you are an entrepreneur, you will probably see a lot of yourself in the areas discussed. Many of the things we hold onto can be the same things that are holding us back.

This episode is a must hear for all business leaders, entrepreneurs, solopreneurs, and anyone with the entrepreneurial spirit.

http://www.ConniePodesta.com