In this episode, I sit down with Jake Adams, Assistant General Manager of the Wisconsin Rapids Rafters, to discuss his journey through sports marketing, promotions, and game presentation. From his start with the Willmar Stingers to roles with the Charleston RiverDogs and Minnesota United FC, Jake shares the lessons and skills that shaped his path.

He gives us a behind-the-scenes look at life as an Assistant GM, reflects on the differences between baseball and soccer promotions, and highlights some of his favorite campaigns and projects.