Ashi Mitteldorf is founder and CEO of FloorTek, a company specializing in slip and fall prevention for high-traffic environments. Coming from a completely different industry (custom medical equipment), Ashi launched FloorTek to solve a problem most people don't realize has a solution: making wet floors safer without changing their appearance. In this episode, we discuss why he walks away from lucrative contracts when his product won't work, the hardest part of building awareness for a "new" problem, and why honesty became his non-negotiable even when it costs him money. If you're navigating product-market fit, building credibility in a niche market, or scaling a service business, this one delivers.

Connect with Ashi:
Website: https://www.floortekusa.com
Email: [email protected]
Phone: 929-545-5295
LinkedIn: https://www.linkedin.com/in/ashi-mitteldorf/

Business Journey Unlocked is a podcast hosted by Kevin Anderson that shares the journeys of business founders and entrepreneurs, exploring their challenges, struggles, and growth opportunities, and how AI, automation, and technology are shaping their industries. Kevin Anderson is the founder of TitanTech Consulting, helping businesses implement intelligent solutions that drive efficiency, scalability, and innovation.