We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

Making Wine Fun Again with Sensory Workshops, featuring Amandine Fournier at Vinesthesia | 5


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This week, host Isabelle Lesschaeve welcomes Amandine Fournier, founder of Vinesthesia, to explore bold new ways to taste and appreciate wine. Amandine, born in the heart of Bordeaux, grew up surrounded by traditional winemaking but always felt there was more to wine than classic rituals and rigid descriptions.


Together, Isabelle and Amandine challenge traditional wine education, highlighting how sensory experiences—like tasting from black glasses and focusing on emotions or memories—can open up deeper, more authentic connections to wine. Amandine shares her journey from feeling mocked for her imaginative wine descriptions to empowering others (including veteran professionals!) to “taste differently” and trust their senses.


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We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine ExperiencesBy Isabelle Lesschaeve