<p>Randall and Jessica are talking best practices to make an agency an extension of your in-house team. If you want a true partnership and a collaborative relationship, you can't keep your agency at arm's length. Instead, you need to keep them in the loop like another department in the organization. </p>

Randall and Jessica are talking best practices to make an agency an extension of your in-house team. If you want a true partnership and a collaborative relationship, you can't keep your agency at arm's length. Instead, you need to keep them in the loop like another department in the organization.

<p>Randall and Jessica are talking best practices to make an agency an extension of your in-house team. If you want a true partnership and a collaborative relationship, you can't keep your agency at arm's length. Instead, you need to keep them in the loop like another department in the organization.&nbsp;</p>

Making Your Agency an Extension of Your Team

From the award-winning team at Viscul, the Fork &amp; Lens podcast takes a fascinating look at the challenges and rewards of marketing for the food and beverage industry. Host and Managing Director Jessica Hughes sits down with an impressive lineup of industry professionals who share insights on a range of topics, including marketing to buyers, working with agencies, and successfully growing brands. In other episodes, listeners get a peek behind the Viscul curtain as Jessica and her talented colleagues tell their favorite firsthand tales from the front lines of food and bevy branding.

Business

Marketing

From the award-winning team at Viscul, the Fork & Lens podcast takes a fascinating look at the challenges and rewards of marketing for the food and beverage industry. Host and Managing Director Jessica Hughes sits down with an impressive lineup of industry professionals who share insights on a range of topics, including marketing to buyers, working with agencies, and successfully growing brands. In other episodes, listeners get a peek behind the Viscul curtain as Jessica and her talented colleagues tell their favorite firsthand tales from the front lines of food and bevy branding.

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Making Your Agency an Extension of Your Team

Making Your Agency an Extension of Your Team