Fork & Lens

For our final episode of 2020, we're taking it back to 2006 when Apple introduced its "Get a Mac" campaign. The idea of talking about the competition in advertising has been around for a long time, but Apple took a slightly different approach. The Viscul team talks through the now-iconic campaign, its impact, and if it still holds up in today's world. Have a listen!

If you haven't seen the campaign or need a refresher, here the entire series:

Lori Taylor is the Founder & CEO of The Produce Moms, a lifestyle media brand and community of passionate fresh produce advocates with a mission to inspire everyone, especially children, to eat more fruits and vegetables. For ten years, Lori sold fresh produce to over 300 grocery stores throughout the United States. Today, Lori and her team are fully focused on educating consumers about fresh produce. In today's episode, she and Jessica spotlight the produce department and talk about where these products we see every day may be coming from.

Today, we look at what 17 years of progressive experience in brand strategy, development, and deployment look like from Kasey's perspective. We dive into customers' needs and how to stay relevant in an ever-changing and developing market.

In today's episode we're talking with the Viscul team about collaboration. Specifically, how a client can interact with their agency partners and how important it is to keep the lines of communication open throughout the process. 

There's nothing Rynn Caputo can't do. Today we discuss her journey from quitting her corporate job to starting Caputo Brothers Creamery, and the partnerships built along the way. 

Chad Harvey is a business coach and strategist who believes that every leader is on their own journey. In this episode, Chad talks about alignment and what impact that has on an organization as a whole.

Growing, packing, and selling fruit can have its ups and downs. In this episode, we're talking with Brenda Briggs, VP of Sales & Marketing with Rice Fruit Company, about how they work to control quality for a product whose quality is also influenced by many external factors like weather. And, we take an inside look into what growing local really means to the people involved. 

Navigating the digital media landscape can be tricky, especially in the wake of the pandemic. Today we're talking John Bowser, President and CEO of Target Media USA, about his thoughts on the current media marketplace, what trends his company is starting to evaluate and how they plan to move new strategies forward to help their clients.

Today we're getting our team involved, and we're looking a campaign together that Ford recently ran for their truck lineup. In the advertising world, we're continually looking at the work that's all around us. How can we learn from what was created, how can we use similar ideas in the work we do, what's working, what's not? As we talk through this today, you'll get an inside look into how we analyze a campaign. We'll then talk about how we can bring some of these ideas to marketing food and beverage brands.

HERE ARE THE ADS WE'LL BE DISCUSSING TODAY

Ford: Tow it

Part two is here! As we know, building trust with customers is essential. Last we spoke about how big brands can do this, and this week, we'll discuss how challenger brands can do the same. In many ways, challenger brands have a leg up with a smaller, sometimes more trusting audience, but they have a significant responsibility to get it right. Listen now!