Today we're getting our team involved, and we're looking a campaign together that Ford recently ran for their truck lineup. In the advertising world, we're continually looking at the work that's all around us. How can we learn from what was created, how can we use similar ideas in the work we do, what's working, what's not? As we talk through this today, you'll get an inside look into how we analyze a campaign. We'll then talk about how we can bring some of these ideas to marketing food and beverage brands.

HERE ARE THE ADS WE'LL BE DISCUSSING TODAY

Ford: Tow it