Fork & Lens

Building trust with customers is something every brand needs to accomplish on some level. We're super excited to kick off this two-part series on doing just that. In this week's episode, we're talking through four ways in which big brands can build trust and form a stronger connection with their customers. Then, next week, we'll discuss how challenger brands can do the same. Stay tuned.

Launching an eComm platform is no easy feat, especially for a large retailer in an extremely demanding environment. Gregg Dorazio is the eCommerce Lead with Giant Food, the leading grocery retailer in the Washington, D.C., and Baltimore regions. Today, we’re delving into how he and his team pivoted Peapod, their previously used and well-recognized platform to bring Giant Delivers and Giant Pickup to life for the current needs of the market.  

Ben Wenk is a seventh-generation fruit farmer in Adams County, Pennsylvania. He and his family own Three Springs Fruit Farm and are makers of Ploughman Cider as well. In this episode, we talk about the farm's transition to retail through farmer's markets in the D.C. area and how listening to their customers has opened doors to manufacturing actual product lines. 

When it comes to marketing food and beverage brands with video, the possibilities are endless. In this episode, the Viscul team has an open discussion around storytelling, when and how to introduce your logo, how long your videos can be, how to shoot for different platforms, and more. 

Randall and Jessica are talking best practices to make an agency an extension of your in-house team. If you want a true partnership and a collaborative relationship, you can't keep your agency at arm's length. Instead, you need to keep them in the loop like another department in the organization. 

Cindy Poiesz started Supernola like many - through friends and family, farmers markets, trial and error. When she knew she had plateaued in her growth, there were two options - increase margins or seek out investors. Listen in as Cindy walks through her decision-making process based on her background in investment finance, how she acquired Gorilly Goods and developed Evolve Brands, moved operations from PA to WI, and landed a national account. 

Since the moment I met Toni Calderone, I knew she was a force and COVID proved me right. Join me as I sit down with the restauranteur and CEO of O.N.E. Hospitality, to discuss how she is not just survived but thrived over the past several months and planning for the future.

In today's creative review, our team is discussing Apple's Slofie campaign. Join us as we discuss the possible insights, technical moves as well as overall critique of the campaign and how it can apply to the food and beverage industry. 

Links to content: 

https://www.youtube.com/watch?v=6EE68bvpaIM

https://www.youtube.com/watch?v=BpOZ9oxNwMY

https://www.youtube.com/watch?v=7r6XE7ODVDg

https://www.youtube.com/watch?v=KEc3aGjN228

https://www.youtube.com/watch?v=99rHpOIpqCA

On Part 2 of Meaningful Content, Randall and I are discussing how to distribute meaningful content in the most cost-effective manner. How to address all of the mediums open to your audience and being purposeful. 

Don't put content out for quantity's sake. Content is still king and quality is queen. Join Randall and I today as we give our perspective on how to produce meaningful content to break through the noise.