Fork & Lens

Creativity applied to business can stir up many feelings for an artist. Often times, works of art need to be edited for clarity, differing perspectives, and so much more. Today, the team talks about what it is like when their darlings are removed by themselves, via internal review, and even by the client. 

John MacDonald, Director of Marketing  Operations at The Giant Company, as well as the former CMO of Giant Food, joins us today to discuss rebranding. Over the past four years, John has played an integral role in transitioning the brands of both The Giant Company and Giant Food. Listen in on the journey traveled, lessons learned, and so much more. 

Randall and I spent years running around in a reactive state. Over the past two years, we have transitioned from being reactive to proactive - a mindset that takes work and planning but drastically reduces stress. Listen in to hear how we made the transition and how to do it yourself. 

Authenticity has become a buzzword in marketing and branding over the years. However, before authenticity can make its way into external messaging, it needs to start at the relational level of co-workers, leadership, and employees internally. Join me as I discuss how this is possible with Claudia Williams, speaker, coach, and Vistage chair as well as the founder of Frientorship®. 

Working with an agency is as much about chemistry and strategy as it is about the portfolio. Join me as I discuss how to prepare yourself to work with an agency with a close friend, agency owner, and all-around talented creative, Seth Sirbaugh of Tribe. Seth and I break down what you should be looking for as well as how to prepare financially for the investment in strategic and stellar creative. 

Welcome to the Fork & Lens podcast! Take a listen to find out what is in store as Managing Director, Jessica Hughes, and Creative Director, Randall Hughes, introduce themselves and their vision for the podcast.