In this episode, we’re joined by Sydney Lopez, a social media expert and stylist with over a quarter million followers on Instagram, to explore how salon and spa owners can revolutionize their approach to social media. Sydney shares her client-centered strategy that shifts the focus from showcasing services to celebrating the real stars of your business: your clients. Learn how to create an online community, craft compelling content, and highlight your salon’s unique culture to drive real growth.

Whether you’re struggling to engage your team in social media efforts, attract new clients, or recruit top talent, Sydney’s practical tips will empower you to elevate your online presence. Discover how to turn social media from a chore into a tool for building relationships, boosting bookings, and showcasing your salon’s culture and values.

Connect with Sydney on Instagram: @sydneyannlopezhair

Register for Sydney's 2-day Digital Branding & Social Media Workshop: https://strategies.com/seminar/digital-branding-social-media-crosswalk-03-25

Watch the video version of this episode: https://youtu.be/YVajfMz8BIk

To learn more about how Strategies can help you create more profit, fun, and growth potential for you, your business, and your team, schedule a free 60-minute strategy session:


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The Beauty Business Strategies Podcast is designed to give salon, spa, medspa, barbershop, and lash studio owners, just like you, quick tips to make more money, inspire your team, and create world-class client experiences.