"The good news is long-term SEO… is a lot more profitable. Advertising is only gonna get more expensive, and in [the] long term, you don't have to keep investing the same amount [in SEO]."
With customer acquisition costs on the rise, your ads have a target on their back. They have to be precisely accurate, like a laser. If you don’t nail your targeting, you end up losing a lot of money in customer acquisition. SEO and content marketing are cheaper approaches in the long run. However, most D2C brands don’t take it seriously largely because they love fast sales and the quick return-on-investment that comes from paid marketing.
In episode 86 of the Customers Who Click podcast, Brad Smith, Founder of Codeless Interactive and CEO at Wordable, shares great actionable tips on how you can give your SEO a boost, suggests where unexplored opportunities may lie, and discusses key challenges brands are facing in this space.
Brad is the owner of three different content marketing companies. He is the Founder and CEO of Codeless Interactive, a content strategy, and content production agency. He’s also the CEO of Wordable, a Google Docs to WordPress uploading tool, and founded uSERP, a PR distribution, and link-building company. 
You can talk to Brad on LinkedIn or check out his agency’s website Codeless.io to check out their case studies.