Matt Loney is the President and CEO of Xplorie, a travel booking platform for vacation rentals, attractions, and activities. In this interview, Matt discusses Xplorie’s unique business model that enables travelers to book rental properties that include attractions admissions in their stay. As a result, the guest receives greater value compared to other platforms, the attractions grow their attendance, and the lodging operators see higher occupancy. Matt talks about how the role of technology should be to remove friction from the guest experience, and instead of focusing on reducing labor, the solution should maximize the value of personal interactions, which sometimes can even lead to hiring more employees to continually enhance the experience. When turning first-time Xplorie travelers into brand advocates, Matt says that businesses should focus on telling guests about the value they’ve received, and continually reinforcing their purchase decision.