<p>In this episode of Expert Marketing Matters, Lauren McGaha (finally) has Holly Fong back on the podcast to discuss the challenge of lining up your marketing objectives with your prospects' business priorities, so that they actually pay attention to what you have to say.</p>

In this episode of Expert Marketing Matters, Lauren McGaha (finally) has Holly Fong back on the podcast to discuss the challenge of lining up your marketing objectives with your prospects' business priorities, so that they actually pay attention to what you have to say.

Making Your Message Meaningful to Your Prospects

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.

This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

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Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line. This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

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Making Your Message Meaningful to Your Prospects

Making Your Message Meaningful to Your Prospects