Customers have made their preferences known when it comes to software solutions: They don't want to manage a dozen different logins and platforms.

People want to work inside of a single holistic dashboard because it makes their whole lives better in terms of user experience.

Today, Doron Friedman, Founder and Chief Innovation Officer at SpotOn, covers why a hospitality mindset and businesses that are a good partner fit are critical for delivering the end-user experience that customers demand more and more of.

Highlights include:

- What makes SpotOn different from other POS platforms?

-  Why hospitality matters when you offer a product.

- SpotOn's finance roadmap outside of payroll.

- Why customers prefer a holistic experience with their products.

- Advice for business owners before they decide to lean into embedded payroll.

- What Doron is most excited about for the embedded finance industry in the next year.

Resources mentioned:

Gusto Embedded -

https://embedded.gusto.com/

Doron Friedman -

https://www.linkedin.com/in/doron-friedman-a27b40/

SpotOn -

https://www.spoton.com/restaurant-pos/

Any specific guest you'd like to hear on the show? Leave your suggestions at https://www.smbtechinnovators.com/

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This episode of The SMB Tech Innovators Podcast is brought to you by Gusto. Gusto has spent a decade building and testing its payroll, tax filing, and compliance infrastructure, which is available as a robust set of APIs, so you can develop custom-tailored payroll solutions.

For more information, go to https://gusto.com/

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