FiduciWho

Malcolm Peace: Growing Legacies, The Tsetserra Way


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Malcolm Peace is making Texas feel smaller through his outstanding work with small to midsize businesses across the state. His company, Tsetserra Growth Partners, partners with well-established businesses whose owners are approaching retirement but want to ensure their companies continue to thrive. Malcolm and his team help rewrite the operating playbook while preserving the owner’s culture and implementing a strong succession plan. With a focus on operational excellence and deep experience, they aim to double the company’s revenue in just two years. The work is intensive, but Malcolm and his team equip each business with the tools needed to give the owner peace of mind that their legacy will continue to grow for years to come.


In this episode Leonard and Malcolm discuss:

  • Malcolm’s team guides retiring owners through legacy-focused business transitions
  • The “top-down P&L” approach to identifying growth opportunities within a business
  • Why operational excellence and team retention are at the heart of Malcolm’s buy-and-grow strategy
  • How Tsetserra works differently from private equity or ESOPs when acquiring businesses
  • Key lessons Malcolm has learned from stepping in as CEO during acquisitions


Key Takeaways:

  • The idea that successful business transitions are not about starting over, but about honoring and building upon the existing foundation that made the company great.
  • Malcolm reveals that while doubling revenue in two years is a bold target, the true art lies in tailoring strategies to the distinct financial realities of each business.
  • Early and consistent trust-building with employees remains the bedrock of a smooth transition and future company growth.
  • Many business owners delay succession planning too long, missing the opportunity to secure their legacy before options become limited.
  • Rather than focusing solely on the highest offer, Malcolm’s perspective highlights how sellers often prioritize cultural preservation and legacy continuity over pure purchase price during negotiations.


We want to create a business that has the ability to scale past what it's currently set up to do, and simultaneously, we want you to feel proud when you walk in five years later and see that the bulk, if not all, of the people are still there.

-Malcolm Peace


Connect with Malcolm Peace:

Website: https://tsetserra.com/ 

LinkedIn: https://www.linkedin.com/in/malcolmpeace/ 


Connect with Leonard Raskin:

Website: https://www.raskinglobal.com/ 

LinkedIn: https://www.linkedin.com/in/leonardraskin/ 

Facebook: https://www.facebook.com/RaskinGlobal 

Email: [email protected]  

Leonard’s BOOK: FiduciWho?: What a Real Fiduciary Will Tell You about How to Protect, Grow, Enjoy, and Transfer Your Wealth


Show notes by Podcastologist: Angelo Paul Tagama


Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.

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FiduciWhoBy Leonard Raskin