I remember a while back scrolling through my Instagram believing that It was the key to success.
DJ reminded me that social media followers don’t equal success.
It’s what we call THE SPECTATOR CULTURE!
Simply put, this is believing that because someone is posting on social media they are successful. I’ve had countless people come up to me when I was inactive on social media and say, “Oh are you still building your business?”!
As if a post equals hard work! Do you see how ridiculous this is?
Really think about it, there are people online with over 1 million followers scraping by trying to make rent. On the other hand, there are people who have a following of less than 5000 and have a bank account bigger than anyone on Instagram’s follower count.
Here’s the harsh truth! Your follower count on social media doesn’t equal success.
Now I can hear you saying, “But social media is important to a brand's success”!
I would be lying if I told you social media was unimportant.
However, it infuriates me when I see so many people putting the cart before the horse.
Here’s a fact: The owner of Fashion Nova has no Instagram at the time I’m writing this. However, it seems like he found a way to make every Instagram model an affiliate.
It’s nearly impossible to see any attractive girl on Instagram that doesn’t promote Fashion Nova.
Are you beginning to see why it’s necessary to build something behind all the social media?
Can you imagine yourself building a following of nearly 12 million people, and still wondering how you will pay rent? What if you had a way to get your followers to pay you.
Here’s some simple math for you! Just 1% of 12 million people (120,000) paying for a 10-dollar product would equal 1.2 million dollars.
This is shocking when you think about how many people have large followings and NOTHING IS FOR SALE! You might feel good from seeing all the likes. But likes don’t equal a paycheck or self-fulfillment!
Let me confess something. I was doing social media wrong for years.
But when you watch this episode till the end you will discover how to use social media the right way and avoid falling into The Spectator Culture.
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