MAN OF PRESTIGE

Who is Myron Golden?

Recently I stumbled into Myro Golden again on YouTube while he was being interviewed by Dan Henry.  My first encounter with him was on “Club House; the audio app” during the pandemic.  He uses a lot of biblical principles to teach marketing and sales strategies.

What does Myron do?

According to an example he gave on one of his most popular videos on making statable offers for sale, “Dr Myron Golden teaches people how to scale their business by selling predominantly high volume high ticket from the stage and his students have multiple 6 and 7-figure days faster than any other business coach in the industry.  I’m sure that would get your attention as well.

Yes he is a PHD holder from a private school.  I saw a recent video of a guru police questioning the credibility of the school he got his PHD from.  

But I don’t care about that stuff.  I’ve listened to him enough and my conclusion is that he knows what he is talking about.

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--> WATCH VIDEO VERSION HERE
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What did Dr.Myron Say?

He said a lot that I agree with and I have taken the liberty to extract 7 marketing and sales tips for you.  Also 200+ YouTube subscribers seems to agree with me.

Before we break down these 7 tips…

Who am I?

My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.

I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets. 

What are my thoughts on these tips from Dr.Myron? Tip Number 7 - Create a Solution

The more value you bring into the marketplace, the more money will eventually transfer into your bank account. It's really that simple.

Keep in mind that a major factor here is the market place. So the solution you create is being deemed to be solving a problem per the market's opinion and not just yours.

Think of solutions also as answering someone's question with an answer and replacing a person's pain with relief or pleasure.

Tip Number 6 - Connect with Someone

We've already mentioned the marketplace. But let's take it a little deeper than that.

The marketplace is made up of people; one person at a time. So the question is who is that person whose problem is solved by the solution that you provide.

You need to connect with the person. And by the way, we are not talking about physically connecting with him or her. The first step is to get to know whoever this person is.

Tip Number 5 - Contribute to Someone

After identifying that special someone who makes up the marketplace you want to serve, contribute a piece of your solution to them; that's value.

And I mean contribute for free. That's precisely the part of your activities that will create that downstream viral growth effect you are looking for in your business.

Focus on serving that one proverbial person and the rest will take care of itself. The others will naturally connect with that value you've taken time to create at a deep level.

Tip Number 4 - Create Emotions

Dr.Myron talked about the difference between faith and doubt; basically not much. They are both a form of belief and emotions but polar opposites.

You need to create the feelings, emotions and beliefs that will drive the sales conversion or desired outcome using your marketing message. It's your responsibility.

Sure your product has all these positive features. But per your marketplace, it has both positive and negative perceptions. You want to use your marketing messaging to focus on expanding the positive perceptions of your offer.

Tip Number 3 - Create Measurable Offers

Your prospect needs to be able to quantify the benefit that your offer brings to their health, finances or relationships; it needs to be measurable.

They need to be able to compare the new anticipated status against their present status.

Their present status doesn't need to be presently bad. But the promised new status needs to be obviously better and that betterment needs to be measurable.

With that being said, keep in mind that the offer is not necessarily your product. Think of your product from a value standpoint.

Tip Number 2 - Create Statable Offers

I agree 100% with Dr.Myron here. The average mind is not satisfied with their marketing and sales message until they use big words.

This is a terrible mistake. Keep in mind that people will primarily take you up on your offer because the idea of buying from you feels good. The set of features of your product is secondary.

So it's best that you can describe what your offer does in a simple one–statement manner that a 3rd to 5th grader can understand.  

Tip Number 1 - Create Understandable Offers

If little kids in 3rd grade can’t understand your offer, there is a very good chance that you don’t understand your offer.

Again, you might have created a fantastic product. But so has everybody else.

One of the things that will set you apart from everyone else that is struggling to sell their fantastic product is your ability to understand your product enough to create an understandable offer out of it.

What do I like the most about Myron Golden’s Tips?

Tip number four is my favorite just because I’ve seen and experienced the magic of being able to create emotions in prospects.  Your prospects simply don’t care about the greatness of your product until they can feel the  transformation the product offers.  

Why should you download my free books?

“Marketing and sales” is something that I cover in detail in my book “Digital Marketing Certified”.  Chapter 4 and 10 on “the connection” and “the structure” are where you might want to pay particular attention to.

If you want us to help you with your digital marketing and sales campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com.  You will also get a free copy of the book right after booking the session.

7 Timeless Tips from Anthony Morrison on Pay Per Click & My Thoughts | Episode 6

Who is Anthony Morrison?

I consider Anthony a legend in the internet business and affiliate marketing game.  Over the past 12 years, I’ve followed his moves on and off.  He is consistent and consistently evolving as well.

What does Anthony do?

He is one of the top affiliates of Russell Brunson’s ClicksFunnel.  He has also evolved today to many things like software as a service (SAAS) businesses such WebinarFuel and even real estate.

--> READ THE BLOG POST HERE
https://myempirepro.com/anthony-morrison/

--> WATCH VIDEO VERSION HERE
https://youtu.be/9jYPuhU_pSE

In the bizopp community, his most popular platform (more or less a business opportunity offer) is his viral affiliate program called Partner with Anthony.

Anthony also ran Morrison Publishing, a membership program for teaching internet marketing out of Mississippi.  But this program doesn’t seem to have been updated since 2020.  

At press time, he seems more engaged with his Digital Advantage real estate investing program. His success connection, going as far back as 12 years, seems up to date as well.

What did Anthony Say?

Over the years, Anthony has said a lot considering that over 105,000 individuals are still subscribed to him on YouTube.  In fact, I have taken the liberty to extract 7 timeless Pay Per Click tips from his top content.

Four or five of the 7 tips were directly related to the Pay Per Click (or PPC) marketing strategy.  What is PPC?  It’s a marketing and advertising model that allows you to pay content publishers each time an ad is clicked.

Before we break down these 7 tips…

Who am I?

My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.

I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets. 

What are my thoughts on these tips from Anthony Morrison? Tip Number 7 - WTR

This tip is three-in-one. In order to run a successful pay per click campaign, you need a well-written ad copy, a target audience and the right platform.

It sounds like the extension of the legendary Dan Kennedy's magnetic marketing formula; the right message, the right market and the right media (MMM).

Does this sound familiar? The value, the people and the connection between value and the people. It's the same thing and I agree 100% with it.

Tip Number 6 - Emotional Response

Well, we have to keep reminding ourselves of this part. Your audience responds emotionally to buying your products and services 85% of the time and then justify with logic later.

So whatever you are writing or creating as content is most effective when it triggers emotional response. What that means is that they have to be able to relate at a personal level first and then more.

Even when your offer makes pragmatic sense in terms of its utility, they really don't care until they can relate emotionally. Keep this in mind when creating a pay per click ad copy.

Tip Number 5 - Less = More

Obviously, we all want more. But when it comes to setting up a pay per click campaign, you want to be careful with that. And here is why.

You will be collecting lots of data from any given campaign that you run. It can quickly turn to paralysis by analysis when you try to monitor too many ads at the same time for the same audience.

Focus is key. There are so many layers of variables. So less is going to be more in many respects because of the value of focus in running and optimizing an effective pay per click campaign.

Tip Number 4 - Split Test

If you don't know any better, you would think this contradicts the previous tip.

Split testing is a practice whereby we test one feature or element of a campaign against another variation in order to optimize for better performance.

But this actually aligns with the idea that "less = more." The best practice with split testing variations in your ads and pieces of content is to test no more than 3 variations at a time; preferably 2 variations.

Tip Number 3 - Email Profit Cycle

This cycle starts with the pay per click traffic itself. But once you set up a campaign and people start visiting your website, how do you convert these visitors to customers?

It's simple. Step 1, send the traffic to a lead capture page, step 2-have them enter their email contact which is stored on an autoresponder list and step 3, select a product to promote.

Then step 4, write well written emails to promote the product and step 5, send the emails to the contacts, and step 6, make money and reinvest a percentage of the money into driving more traffic.  Then the cycle continues.

Tip Number 2 - The Digital Advantage

As I warned earlier, this tip is not particularly about pay per click. Anthony is pushing this idea for real estate investing.

By the way, digital marketing strategies are also leveraged as a digital advantage in real estate and other traditional businesses. What does that mean?

More than ever before, we have access to digital platforms where you can set up compelling and valuable messages to collect more data than we've ever seen before.

Analyzing these data for business insights is the digital advantage that you and I can leverage for better results today.

Tip Number 1 - Take “YOU” Time

This is a business tip from Anthony. If you are very hard working like me, you need to take some time in hours, days, and weeks to reset sometimes. Why?

Well, you are human. You are the number one asset in your business at this stage; I am guessing. So your personal productivity is key to your long term success.

Don't wait until you break down before the inevitable need to reset from time to time. Majority of such resets are needed at a mental level.

What do I like the most about Anthony Morrison’s Tips?

Tip number five is a major key to, not just business, but life in general.  Less is almost always 100% more.  This is speaking to leverage and leverage is key in business.

Just as we discovered in the Alex Hormozi episode, it’s about doing the right thing and not the most things.  

Why should you download my free books?

Pay Per Click is something that I cover from a fundamental standpoint in my book “Digital Marketing Certified”.  Chapter 9 on “the sources” is where you might want to pay particular attention to.

If you want us to help you with your Pay Per Click campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com.  You will also get a free copy of the book right after booking the session.

Who is Patrick Bet-David?

I stumbled into Patrick Bet-David as a YouTube video content creator some 4-5 years ago.  

I found out much later that he actually founded and ran an insurance network marketing company called PHP Agency until mid-2022 when it was sold.  

Patrick is a 6’4’’ man who has been married since 2009 to his wife Jennifer and they are blessed with children.  He is a very proud family man.

He has about 6 books published with "Your Next five Moves" being the most recent of them.

As far as ethnicity and nationality, Patrick is an American born in Iraq to Assyrian/Armenian parents.  He served in the US Army after his high school education.  So he never finished college if he went at all.  

In fact, he had a t-shirt proudly representing the 1.8 GPA gang in one of his most popular videos.

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https://myempirepro.com/patrick-bet-david/

--> WATCH VIDEO VERSION HERE
https://youtu.be/pEpE_Tr_FJE

We can't trust these net worth sources too much.  But according to a few websites like therichest.com, moneyinc.com, etc, PBD as he is fondly called by many industry heads has a net worth ranging between $150 to $200 million.

From the looks of things, he clears an income much more than $1 million per month from a conglomerate of businesses.  But these days, I think Patrick is obsessed with Social Media Marketing.

What does Patrick do?

On his Valuetainment media platforms, he discusses everything from entrepreneurship to politics but today, we are interested in his digital marketing moves; especially the social media marketing strategies.  I am hacking that for you today.

Although I have noticed that he went completely crazy with Podcasting his content ever since the $100 million Joe Rogan trail blazing Spotify deal.

There are so many fantastic interviews on his platform.  In fact, I think he might have conducted the last interview for the great Koby Bryant if my memory serves me right.

What did Patrick Say?

He said a lot over the past few years that I’ve followed him.  But let’s pick out what I consider his best 7 hacks at this point namely:

1. Marketing Over First Class
2. Everyday
3. Your Circle
4. Advancing with No Clue
5. Recruiting
6. Code Academy
7. Accountability

84% of consumers report that they’ve purchased a product or service after watching just one video.  From the looks of things, it seems that Mr. Bet-David is taking this all the way to the bank because I’ve noticed him expanding his video content media platform to politics, comedy, film-making and more.

Before I break down these 7 hacks with my thoughts…

Who am I?

My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.

I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets. 

What are my thoughts on these tips from Patrick Bet-David? Hack Number 7 - Marketing Over First Class

Patrick said if you don't have $10 million in a bank account, you shouldn't be flying first class.

This was rule number 8 of his rules of the money game which you can find on his Valuetainment channel.

I couldn't agree more.  He went on to compare it to spending that money on marketing and expansion of your business.

Flying first class is a cost and not an investment while these other suggestions will potentially produce more and fund multiple first class tickets over and over.

Hack Number 6 - Everyday

This was an inspirational piece that he did some few years back.  It basically highlights the one attribute that sets the winners apart from the losers.

What is it?  They simply show up everyday contrary to most losers' beliefs of luck.

I do believe in luck too.  But be guided.  The less often you show up, the more likely you will lose.

Although that may not be obvious, think about it.  This is a game at the end of the day and skills are involved.

How do you sharpen your skills?  If there was one single factor, it's showing up consistently and everyday.

Hack Number 5 - Your Circle

PBD suggests that you make sure that the collective of the people in your circle are smarter than you.

There is a common saying that your income is the average of the closest 4-5 people around you.  This ideology is not just about  money.

 

Everything that affects growth in other areas of your life and especially business is affected by the quality of your circle of influence and network.

I have to confess.  This is something I need to improve on personally.  

I need to get out to more professional and industry events and make some new smarter friends.  Feel free to steal the idea.  

Hack Number 4 - Advancing with No Clue

So Patrick breaks down these three stages of advancement through business from (1) creating to (2) maintaining to (3) advancing.  

And then he suddenly focused on the advancing part, where you are enjoying the level of success that you really couldn't explain pragmatically if you were asked.

It makes absolute sense to me because I've experienced this in both relationships and business.  It almost feels like some random overnight success at least to people outside looking in.

That's what happens only if you are part of the minority that starts and makes it to that point.  It's going to be tough but don't quit.  The rewards are that great.

Hack Number 3 - Recruiting

I consider myself lucky for my foundation in marketing and business to have involved the network marketing profession and here is why.

 

Recruiting and leverage as a concept in general is key to sustainability in any type of business.  It's even bigger than that.

But because of that background, I am able to comprehend fully what Patrick Bet-David was talking about here.

As part of your leverage building activity, you have to recruit humans, machines, technology such as the social media among other things to to serve the market with the most value.

Hack Number 2 - Code Academy

This particular tip from PBD reminds us of making sure that we all stay engaged with competitive advantage with respect to a market place.

Code academy is a platform where you can learn how to code for free as part of the initiative to the shift that basic skills have made in the last few decades alone.

If you have children that are not learning how to code right now, they will struggle in the job market regardless of what profession it is. Change and evolution are inevitable especially for you as a creator or entrepreneur.

Hack Number 1 - Accountability

He is not talking about holding yourself accountable here.  As an entrepreneur especially, we know you can hold yourself accountable, but that's not enough.

You need to surround yourself with people who love you and your mission enough to take a look at things objectively and hold you accountable when necessary. 

It could be systems that you've set in place.  The idea is to not assume that you are invisible.  There is blind spots everywhere in business. This could also be your healthy obsession over social media analytics.

What do I like the most about what Patrick Bet-David said?

My favorite of these hacks are hacks number seven, six and four because they shed more light on the sacrificial nature of these endeavors.  To become a top one percenter in society is never an overnight success.  But the rewards can feel that way.

About 7 years ago, Patrick published a video on how to stand out on Social Media as an entrepreneur.  In that video, he talked about how he writes a minimum of an article per week on Sunday nights at 11 o’clock in 90 minutes.  

He then uses twitter to send it out while also checking the news about 20-30 minutes daily.  He also posted one post per day on Instagram.  At that time, he released two videos per week.  The most important thing he said was that it’s only lack of efficiency that makes you claim that there is no time.

But also, maybe you just don’t see the value in social media marketing in general.  I can tell you that not involving or optimizing social media in or for your business is the greatest mistake you can make right now.

Why should you download my free books?

Social media marketing is something that I cover extensively in my book “Digital Marketing Certified”.  Chapter 3 and Chapter 10 is where you might want to pay particular attention to.

If you want us to help you with your social media marketing campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com.  You will also get a free copy of the book right after booking the session.

Who is Alex Hormozi?

Out of nowhere… at least that’s what it feels like in my head now.  Alex just started popping up everywhere.But after listening to one of his long-form videos, I now feel like I might have met this person before.

Alex Hormozi is the founder of Acquisition.com and he has nothing to sell.  Yea right?  I do think that’s a very slick slogan especially when you walk around in shorts selling that to people like me.  I get it.  But we are all selling something.

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--> WATCH VIDEO VERSION HERE
https://youtu.be/_kxiHjSqVTA

What does Alex do?

From the looks of things at this point, it seems like Mr Hormozi is a video marketing professional.  Once you watch just one of his videos, he will literally start popping up everywhere, instagram, TikTok… literally everywhere.

At press time, Alex’s YouTube channel just crossed the 600,000 subscriber’s mark.  On Instagram, he has 645,000 followers and another 546,000 subscribers on TikTok.

After listening to him talk about monetization and scaling on a few videos, it makes absolute sense to me that he has made no less than $100 million from his video marketing activities alone.

 

He bought, fixed, scaled and sold gyms.  At this point, I think that's just a part of his story but I could be wrong.

What did Alex Say?

A lot of Mr Hormozi’s rhetoric is about scaling a business.  He said a lot that I resonate with.  But from observing his moves, he is literally using these strategies on his video marketing activity.  

And check out tip number 4 as I count them down right now.  It will be hard for me to share everything in this episode, but let’s run through a quick fire round:

1. Micro slow/Macro fast
2. Pick
3. Russell Brunson
4. Skills vs Belief
5. 40 Employees When He Was 25
6. Jay Z’s Biggest Skill
7. Do the Boring Work
8. $0 Cost Replicate-able Leverage
9. Get Skills
10. Speed = Right, Not Most Stuff
11. Sacrifice the small things

Let’s count them down one after the other and elaborate based on my understanding and my thoughts..

Who am I?

My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.

I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets. 

What are my thoughts on these 11 fireround tips from Alex Hormozi? Tip Number 11 - Micro slow/Macro fast

This is the ultimate entrepreneurial struggle especially in the shining object syndrome age.  It’s super easy to chase after the overnight success stories.  

 

Instead, Alex suggests focusing on micro-slow and macro-fast as opposed to micro-fast and macro-slow.  Trust me, I can relate.  Pay attention to tip number 2; for more context.

Tip Number 10 - Pick

Pick one lane.  Pick one thing if you have not hit a million dollars yet.  If you have any experience building a business or even a simple video marketing campaign, you’ve probably found yourself, jumping from one thing to the other quite often.

Just pick one thing and follow through.  It’s easier said than done.  But that’s what you have to do.

Tip Number 9 - Russell Brunson

Just less than 5 years ago, Alex Hormozi was a struggling business owner with less than $2,000 to his name inside one of Russell Brunson’s masterminds.  He helped him highlight his strength which is teaching other gym owners his systems.

Check out my favorite Russell Brunson’s book at www.myempirepro.com/expertsecrets   

Tip Number 8 - Skills vs Belief

In this one particular video, Alex asked what we thought was stopping him from advancing past a particular level; skills or belief?  

From my personal experience and struggles, in spite of all the success I’ve seen, it’s definitely “belief”.

Tip Number 7 - 40 Employees When He Was 25

Hey.  No such thing as overnight success.  Even though Alex Hormozi has gone from less than $2,000 in his savings to tens of millions of dollars in less than 7 years.

 

Most people would hear that only.  I was able to pick up that he had businesses before that with 40 employees when he was 25 years old.  All of those failures lead to his massive success that we are observing today.

Tip Number 6 - Jay Z’s Biggest Skill

In one of his training videos, he lines up all of Jay Z’s skills with the biggest one being Beyonce.  Leverage!

Tip Number 5 - Do the Boring Work

The most productive activities in a success business system are repetitive and boring in nature.  And this poses a big problem for creative minds like myself.  

Don’t make the mistake of abandoning the boring work.  Better yet.  Get them done.  I need this reminder from time to time.

Tip Number 4 - $0 Cost Replicate-able Leverage

There are many things that represent leverage in business.  Content and media, which also includes video marketing, will literally cost you $0 to replicate.  

Listen.  It just doesn’t make any sense for any type of business not to be engaged in content marketing now.  But many as usual will wait for saturation.

Tip Number 3 - Get Skills

Once you get skills, it will never leave you.  That’s why you will keep coming back to success even if you lose everything.  But the type of skills required of you will depend on what stage you are on your path to $100 million and beyond. 

Tip Number 2 - Speed = Right, Not Most Stuff

Speed is about doing the right stuff and not doing the most stuff.  I used to say, successful entrepreneurship is about getting things done and not doing them necessarily.  Alex Hormozi took it further to say, it’s about getting the right stuff done.

Many of you will engage yourself with minimum wage activities that will add nothing to your bottom line.  Pay attention to this.

Tip Number 1 - Sacrifice the Small Things

Shortly before I created this video.  Alex released a video reflecting on a video he shot about 6 years ago.  He was advising on why sacrifice is absolutely necessary.  Link this back to the first tip I shared on micro slow and macro fast.

What do I like best about what Alex Hormozi said?

I love all of them.  But most importantly, I love the fact that all these tips can be linked and applied to any endeavor meant to be built and even video marketing.

It’s “hella” obvious that this is what Alex is doing with his massive video and content marketing campaigns.  And $200,000,000 in annual revenue is not your mate.

Why should you download my free books?

Content and video marketing is something that I cover extensively in my book “Digital Marketing Certified”.  Chapter 3 on “the value” is where you might want to pay particular attention to.

If you want us to help you with your video marketing campaign, book a free strategy session with my team at www.DigitalMarketingCertified.com.  You will also get a free copy of the book right after booking the session.

Who is Adam Erhart?

I said to myself.  “Let me see who else is talking about digital marketing on the streets of Youtube.” Then I stumbled into Adam’s videos.

Needless to say, I am impressed by the videos I’ve seen so far.  Well detailed and clean presentation in simple ways to understand.

And I quote… 

“Strategy First - which has allowed me, my clients, and students, to consistently build, grow, and scale powerful, profitable, and freedom providing businesses – regardless of what channel, network, or platform we use.”

From my gatherings, Adam is a marketing strategist who lives on the west coast of Canada.  I happen to be in Calgary, Alberta Canada on a business trip at press time.  

--> READ THE BLOG POST HERE
https://myempirepro.com/adam-erhart/

--> WATCH VIDEO VERSION HERE
https://youtu.be/pxCRSxVyhYo

Adam is also one of the instructors at digitalmarketer.com. He is a YouTuber and on his YouTube channel, he runs a weekly show called The Saturday Morning Live - Business and Marketing Q&A.

What does Adam do?

Adam has a very similar marketing story and journey to mine.  I also was a victim of the shiny object syndrome culture.  It cost me years and millions of dollars.  Nonetheless, I don’t regret any part of the journey.  Okay.  I am starting to sound like him.

From what I’ve seen, this guy is a master at video marketing.  So I will be paying attention to his moves; not necessarily what he says.

What did Adam Say?

I found 7 quotes from Adam ErHart that I am going to edify and add some context to from my personal insights namely:

1. 30 minutes intervals
2. Emotion is the money maker
3. Associating Frequency with Trust
4. Audience Fit For Your Business
5. The Future of Social Media Marketing
6. Consistent Differentiation
7. In-App Retargeting

 

Let’s break them down one after the other.

Who am I?

My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.

I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets. 

What are my thoughts on these 7 tips from Adam Erhart? Tip Number 7 - Tracking Your Time In 30 Minutes Intervals

Depending on what mood you are in. Sometimes, it seems that you’ve got all the time on any given day.  But I couldn't agree with Adam more on this one.

If you just track your time for 3 straight days in a 30-minute interval, you might find your discovery, in his own words, “enlightening but disturbing.”

For me, I have discovered that I simply have to keep track of what I spend my time on because 80% of it is unproductive; though seemingly productive at initiation.

The distractions are just that bad.  A great reminder from Mr Erhart 

Tip Number 6 - Emotions Is The Money Maker

I am one of the fortunate ones who learned this a long time ago due to my early exposure to marketing.  Most people do not fall out of the skies understanding or having the ability to comprehend this.

 

Instead, their knee jerk and still emotionally-driven response is often “common sense” based.  Emotions are not just the money maker.  Emotions which include anger, fear and greed drives everything that any of us cares about.

So when it comes to video marketing, it’s in your best interest to pay attention to your emotional intelligence.  I strongly believe it’s one of the many reasons why video marketing is such an effective marketing channel.

Your audience is able to connect with you visibly; obviously a heightened level of emotional connection.  It preframes them to want to do business with you.

Tip Number 5 - We Associate Frequency With Trust

That’s very true.  I often tell people that trust is a by-product of consistency.  But yes, I feel comfortable to add frequency to that.

But that frequency also needs to be sustainable.  Here is what I mean.  If you are a busy person, it might not be sustainable to try and release 3 videos to 7 channels per day.

 

Nonetheless, I believe that for every one week you are not releasing videos, you will have to compensate for… in filmmaking skills and talent.

For video marketing particularly, at least once per week video release in frequency, will drive your brand trust equity wild.

Tip Number 4 - Some People Are Terrible Fits For Your Business

I, like many others, have also made this mistake.  I’ve spent time with people who are simply not fit, at least not yet, for my products.  

A person who doesn’t have a source of income is not a fit for learning how to market or build an online empire.  But I guess sometimes, I just empathize wanting to help everyone.

The reality is that no one can afford to help anyone who is not willing or able to sow some kind of seed.

And there are many other reasons why some people are just not a fit for your offers and especially your most valuable asset; your time.

Tip Number 3 - The Future Of Social Media Marketing Is Video

As much as we all know that we are in a microwave and quick-fix era, some things are timeless.  One of them is emotional connection and the fact that people make business decisions with their emotions 85% of the time and justify it with logic later.

I believe video is the best way to connect with an audience emotionally.  According to Cisco, it was estimated that by 2022, 82% of all consumer internet traffic will be made up of videos. This number is 15x higher than what it was in 2017.

Tip Number 2 - Consistent Differentiation vs Authenticity Discrepancy 

On Adam Erhart’s first video on his YouTube published 6 years ago, he talked about consistently “being you” at your touch points but also balancing that out with consistently being different.

And he also mentioned “authenticity discrepancy” which is not being true to yourself particularly detectable by your prospects.

Consistent and well planned out video marketing will exponentially grow your business and that’s evident by the dramatic growth that Adam’s Youtube channel demonstrates sitting nicely above 200,000 subscribers at press time.

Tip Number 1 - In-App Retargeting

Last but not least, I personally will be exploring this strategy; in-app retargeting.  The internet has been evolving on a consistent basis.

In the past few years, there was lots of drama around the iOS 14 update which makes it difficult to track consumer behavior across digital assets due to privacy policies.

But in that same time period, it became more and more profitable to leverage in-app applications and native creative on the actual ad platforms.

Retargeting allows us to consistently showcase our brands and products to prospects that are already exposed to our brand inside the social media app where the engagement was initiated.

What do I like about what Adam Erhart said?

I wanted to keep sending my prospect to my website myempirepro.com which is external to the social media apps because I am addicted to traditional methods of list building and following up with autoresponders.

The truth is that it has made me and my student lots of money over the past 12 years.

But Adam has now reminded me that I have to apply consistent differentiation.  I have to adapt and evolve consistently with digital marketing.  It makes complete sense.

Why should you download my free books?

Building a profitable emotional connection between your brand and your ideal customer with video marketing is something that I cover extensively in my book “Digital Marketing Certified”.  Chapter 4 on “the connection” is where you might want to pay particular attention to.

And by the way, you can download the book for free at www.DigitalMarketingCertified.com 

Who is Anthony O’Neal?

He is a guy who apparently went from $35,000 in debt at the age of 19 to becoming a best selling author. 

He was a sidekick on Dame Ramsey’s show which is all about personal finances.  So I would guess that the Dave Ramsey brand has helped kick his influencer and content marketing career off well.

 

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I promise. I won’t use that as an excuse to not keep on building this platform beyond 3,500 subscribers.  I appreciate every single one of you. Actually, I am about to share with you some specific reasons why I am inspired.

What does Anthony do?

He is a content creator; a YouTuber.  He hosts a show called “The Table with AO” where he interviews many other successful people, with an audience of over 450,000 subscribers.

I stumbled into him on the episode where he was interviewing Tony Gaskins on relationships which is another favorite topic that I cover on my platforms.

Personally, I will be watching some more of his videos.  He’s interviewed people from stock traders to course creators, real estate investors to multiple 6-figure IT and Tech guys.

I can only imagine that he is inspiring so many young people in taking control of their financial profile as well as showcasing ways to build sustainable income.

I am not mad at that at all.

What did Anthony Say?

Well, this platform is supposed to be about marketing. But I promise, we will get there soon.

The first video I stumbled into as I was trying to know a little more about Anthony is a video where he was being interviewed by a lady; Cherie Johnson.

She explains how she first ran into Anthony after he shared a story about a lady he really liked but she insisted on a date to a particularly expensive restaurant.  

Anthony would tell his potential date that his budget for that month won’t carry it.  He promised her the date for the following month.

Then another gentleman in that conversation asked Anthony.  “Let’s just say you’ve got a relationship, you are with your woman, and she wants to go out and you ain’t got it. What would you do?”.  

Anthony answers.  “That’s my woman.  A man has gotta keep it 100 with his woman.”  Anthony, what do you mean by 100… elaborate please.

But in that same video, Anthony talks about how he saves, invests and gives away about 40% of his income.  He is apparently the money and budget guy.

Just like you, I was now on the edge of my seat and I want to share some of the insight I got from Anthony.  In Particular, I will share my thoughts about these 7 quotes.

1. Having an 800 credit score doesn’t mean you are good with money; It just means you are good with paying back debt.
2. My philosophy is that cash is king.
3. Debt is not sexy.
4. From 19 years old in debt to best-selling author at 35.
5. There are a lot of people on social media who look wealthy but they aren’t.
6. 53% of people who live paycheck to paycheck are people who make good money.
7. Don’t be afraid to say this is not in my budget.

Who am I?

My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.

 

I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets. 

What are my thoughts on these tips from Anthony O’Neal?

I do not disagree with any of these tips as usual.  I am just sharing my thoughts and may be adding a little context here and there.  As you know, it’s easy to turn talking points into absolutes and religion in ways that it can hurt us.  

So let’s countdown down Anthony’s tips.

Tip Number 7 - 800 credit score is a Leverage.

He is absolutely right about this point.  In fact, one of the quotes you can attribute to me is this right here. If all you’ve got is a good credit score, it’s not sustainable all in itself.

 

It’s only a matter of time before you destroy the credit score if you do not have real income with consistent cash flow to keep fueling it.  Anthony said, “it’s just a sign that you know how to pay debt back.”  I agree.

I would add that paying debt back is different from paying it down.

Tip Number 6 - Cash is king.

Sure cash is king.  But if cash is king, then cash-flow has got to be the emperor.  At press time, I am still listening to Anthony.  So I am sure he is going to talk more about income and cash-flow.

A lot of his beliefs around saving, investing and giving 40% will literally be impossible or at least unsustainable without consistent cash-flow.

From what I have observed so far, Anthony’s digital marketing strategy is content marketing.  It seems to be the source of his cash flow; YouTube, podcast etc.  He is a master at this game and I will be paying attention to a lot of his moves.

Tip Number 5 - Debt is not sexy

I see where he is coming from.  But let's add a little context.  Wouldn’t that depend on how you utilize debt?  As I share in my addition to Tip number 7, debt, just like an 800 credit score, is a leverage.

As an entrepreneur and high achiever, you already know that leverage is key to success.  So abusing debt is not sexy.  Debt, just in itself, is not sexy.  But how you leverage debt can absolutely become the sexiest thing you can ever do.

It’s no surprise that Anthony is prioritizing paying off his house mortgage in the same sentence as building net worth.  That sounds like a Dave Ramsey talking point.  There is more to it. 

Tip Number 4 - $35K in Debt at 19 to 38 years old Success

I love that Anthony continues to share this story of how he was homeless at the age of 19 and how he was kicked out to go figure things out ending up with a $35,000 debt.  It’s inspiring.

But I want you to be clear that at press time, Anthony is about 38 years old.  That’s another 19 years to figure things out and learn all this wealth of knowledge that he is sharing with us.

I am asking you to recognize that patience and respect for process in going after your own dream are major keys to his success.  

During the process, 19 years can feel like a long time.  When you start telling your own story, it will be all worth it.

Tip Number 3 - Faking Wealth on Social Media

While you have to be careful with this present culture of faking it to make it on social media, it’s important that I point out a little nuance there.  

Anthony told an Ocean California story where he caught himself flexing beyond his means with his friends after college even though he was broke like a Church mouse.

I think presentation matters.  There is a fine line between faking it and ensuring a compelling presentation in a marketplace.

Outrightly “faking it” with no value based purpose is not sustainable but you can present with value as part of your personal branding efforts and strike a sustainable balance as you are marketing and building your brand.

 

That’s why content marketing is the most profitable marketing activity in this era.  But let’s not be stupid.  Presentation still matters.

Tip Number 2 - From Paycheck to Paycheck.

Anthony presented a stat of the fact that people who live paycheck to paycheck are people who make good money.  That makes complete sense to me. 

It always comes down to your ability to manage the resources at your disposal.  You can also think of it as your ability to play the cards you have been dealt.

If you don’t have these skills, all the money you are making will continue to find its way out of your life.

Tip Number 1 - Not in my budget.

Anthony talks about not being afraid as a man to tell a lady that a certain type or caliber of date is not in your budget.  

What do I like about what Anthony O’Neal said?

I’ll tell you this.  Anthony can definitely teach me so much more about branding, marketing, personal financing and so much more.  This brother has it.

But with all due respect, it is quite obvious now why he is not married (contrary to his expressed desire) at the age of 35 plus.  We are about the same age and I am happily married to my wife of 15 years.

Anthony, my brother.  A woman needs to have a little more to wonder about you.  All that transparency stuff, especially during the dating phase, has less romantic values than even the least sense of mystery.

Within this present social construct, the right woman will simply follow your lead as she looks forward to more and she wants to spend time with you any way you want; not demanding where and how she wants.

And by the way those girls still exist.

You should never feel the need to “mansplain” your budget to a woman who is not your wife already.  If that’s necessary, it would be obvious already.  There is no paycheck next Friday.  This is simply the reality in the romantic context.

I can’t wait to explore more of his reports on 500 scholarships.  Avoiding college debt for my kids definitely has me hooked now.  

Why should you download my free books?

Understanding context, audience, value and content marketing  as a business strategy is something that I cover extensively in my book “Digital Marketing Certified”.  Chapter 2 and 3 is where you might want to pay particular attention to.

And by the way, you can download the book for free at www.DigitalMarketingCertified.com 

Who is Ramon Ray?

How did I miss this guy since 2009 of actively participating in the world of business and marketing?  

Ramon Ray is a motivational speaker whose laugh is extremely contiguous.  He is also a piano player like myself. And he is a black man.

Isn’t it amazing how much time we spend in our own little echo chamber?  Ramon Ray showed up on my radar as the first… only after my research in looking for the best marketers and entrepreneurs to profile for these series “and my thoughts.”. 

Well, I am excited to share what I found with you.

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--> WATCH VIDEO VERSION HERE
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What does Ramon Ray do?

He is the founder of smarthustle.com and according to his bio, he has sold a few businesses and he seems to be known for one of my favorite topics when it comes to building a business; personal branding.

Ramon was once the regional development developer at infusionsoft now known as Keap around 9 years ago. Keap is one of the email and funnel automation software in the digital marketing industry.  I am not sure what his present corporate status is.

What did Ramon Ray Say?

So I was watching an interview he did with TopRank Marketing TV where he was answering a question about the post pandemic challenges of business owners.  

“Why did you have to wear a red hat in this commercial?” Making references to how careful B2B marketers had to be in order to navigate a very difficult time.

He talked about how sometimes you just have to take a stand. But there is a big “butt”. 

Who am I?

My name is OLA and I am the founder of myEmpirePRO. myEmpirePRO is all about learning, earning and building empires.

 

I am also the author of 4 books namely Digital Marketing Certified, Smart Real Estate Wholesaling, Get My Marriage Back co-authored with my wife Lola and Real Estate Money Secrets. 

What are my thoughts on what Ramon Ray said?

He shared 4 tips on a very old video that had been posted on Keap’s channel from all those years back then.

• Tip Number 4 - Write Great Headlines
• Tip Number 3 - Publish Great Content
• Tip Number 2 - Publish Frequently
• Tip Number 1 - Frequency & Relevancy

 

I want to add some context to these 4 massive pieces of advice.

Tip Number 4 - Write Great Headlines

If people don’t find your headlines compelling enough, they won’t even look any further.  So everything beyond that becomes pointless.  

The idea is to hold your audience’s attention in the throat and emotionally remove peace of mind from as many of them as possible until they click to open the content.

The headline needs to hit the nerve in the right spot from an educational, entertaining or enlightening standpoint.  Your audience won’t experience your content if you fail at this point.

But the next tip is even more important.

Tip Number 3 - Publish Great Content

Once you manage to get a person to click into your content, you must deliver the most value within your power.  This is what they are going to remember and what will make them decide to come back for more or not.

The video of Ramone Ray that I saw is pretty old.  But what he was alluding to is even more important today with the emergence of artificial intelligence, machine learning, search and social media algorithms.

User engagement is measured at every stop, event, and human interaction with your online content.  The longer and the more people engage with your content, the more the algorithm recommends and suggests to even more people.

Great content answers questions.  Great content solves problems.  And great content creates real life transformation because transformation starts with information.

Tip Number 2 - Publish Frequently

In this time and age, you, as a business owner, can easily be forgotten.  The competition is UNREAL.  But that’s just the downside of not publishing frequently.

The upside of it is that you are able to absolutely dominate your marketplace while your competitors get buried away in their laziness.  At the minimum of once a week, you have to show up to your audience with a new set of values.

Value is something that I am very passionate about.  The more value (as defined by the market) that you put out into the marketplace, the more money you get to make.  Obviously, the more you can afford to keep your business running.

 

There are some evergreen content that you only have to create one time and they will continue to attract more prospects to your business.  And there are other pieces of content that are built around trendy topics.  

If you want to be known as an authority in your business and industry, publishing great content frequently is the fastest and surest way to do it.

Tip Number 1 - Frequency & Relevancy

Attention span is at an all time low.  But also people already have an idea of what they want and you have to do a really good job matching the values in your content with the problem they are trying to solve.

This is not a one time event.  In fact, it’s a series of events (relevant content) that lines up to a strong personal brand overtime. 

Relevancy also has a lot to do with staying relevant with respect to trendy updates in your particular industry.  So two things; it’s relevant to the deepest pain of your audience and also to trendy topics of interest.

What do I like about what Raymon Ray said?

Well for one, he seems to be pretty excited about his message.  I’m willing to bet that is a very contagious attribute.  That’s important because we are talking about marketing which is all about attention first.

But I also like his take on a strong headline.  Again, it’s all about getting attention first and foremost since nothing happens outside of it.

Why should you download my free books?

Personal branding and content marketing as a business strategy is something that I cover extensively in my book “Digital Marketing Certified”.  Chapter 3 is where you might want to pay particular attention to.

And by the way, you can download the book for free at www.DigitalMarketingCertified.com 

CHAPTER 10, The Structure - Early 2005, Sheraton Hotel, Woodbridge, New Jersey… after seeing an ad inside the newspaper Star Ledger, I showed up to an event where a gentleman was presenting. I purchased his $300 course and I consider it the best foundation I could have ever had when it comes to running a successful business and here is why.

--> READ THE BLOG POST HERE
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The course was basically a slapped-together black and white copy made from some sort of 1967 xerox machine.  But the content is majorly responsible for the success I’ve had to date because it started with direct response marketing particularly targeted at a specific pre-defined audience.

But I have to tell you.  I think I’ve come to really appreciate that training even more in recent times.  However because of my lack of experience, I spent years testing out different ideologies that don't put marketing first over the years.  After taking account and counting the blessings and the failures, I have concluded that I was in fact lucky to have taken that training earlier on in my career.

In fact, it doesn’t even matter that I had derailed quite a few times from this concept of purpose and people-driven marketing.  It’s just that powerful to drive massive success at any moment that I’ve decided to come back to the foundation.  The foundation is just as important as the “structure” if not more important.

A few times over the years, I’ve failed at setting up the “structure” sustainably because of many reasons.  One of the main reasons is the fact that stable structures are boring.  But at the end of the day, they work.  Isn’t that all that matters?

But I am still human.  And by that, I am alluding to the fact that I still get influenced  by the “shiny object syndrome”.  You can also call it “grass is greener on the other side” syndrome.  

It’s an on-going battle.  But I have gotten better and better with this in recent times.  It’s about making the foundation just as important as the “structure”.

In fact, everything we have discussed thus far in this book is the foundation.  And I hope that you took it seriously because it’s a foolish man who built his house on the sand.

Over the course of this book, we’ve discussed the goal, the person, the value, the connection, the system, the list, the data, the information and the sources.  In essence, we have broken down all the parts of digital marketing to make it as simple as possible for anyone with a marketable offer to understand.

Back when I started engaging in digital marketing full time and more,  I had to know everything.  Actually, I chose to know everything probably because I really do enjoy the art and science of influencing and persuading people.  More importantly, it was useful because I was building a business just as I am still doing today.

There is more structure with the digital marketing industry today.  In fact, I just counted more than 20 jobs where you can earn 6 figures or more.  These are skill sets that are primarily responsible for scaling any business.

Today, you don’t have to know everything.  Sure you should have an overview understanding of each of the areas.  But if all you want is a job, you can simply pick one of the previous chapters and don’t stop your research until you get to the level of the equivalent of a doctorate degree.

On the flipside, it is important to read this book 10-15 times in order to make the most out of it.  For every additional time you read this relatively small book, you will learn something new.  But you will have to excuse the fact that I am not your typical scholastic writer.       

In the last chapter, the source, we covered the different web traffic channels.  But we didn’t get too much into the actual platforms and their categories such as:

• Search Engine Optimization
• Pay-per-Click Advertising
• Social Media Marketing
• Content Marketing
• Email Marketing
• Affiliate Marketing

And many others… 

However we get a little deeper with each one of these traffic sources and media forms inside our flagship 15 weeks coaching program “Digital Marketing Intensive” (DMi15).  Here at www.myEmpirePRO.com , we primarily focus on content marketing through search engine optimization, and paid media via Google and Meta (Facebook) ad platforms.  

There are many digital marketing and PPC ad platforms to choose from namely; Google Ads, YouTube Ads (also part of Google Ads) Meta Ads (which used to be Facebook Ads), Instagram Ads (accessible through Meta Ads), Microsoft Ads (which was once called Bing Ads), LinkedIn Ads, Twitter Ads, Pinterest Ads, TikTok for Business, Snapchat for Business etc.  Each and everyone of those ad platforms tend to follow the same campaign breakdown “structure.”

The idea of having to figure out all the different pay-per-click (PPC) ad platforms out there probably feels overwhelming right?  I understand.  All you have to do is pick two or three marketing strategies to execute on two or three ad platforms.  

But I also wouldn’t do that until I have set up a successful campaign on one platform first.  And what do I mean by success?  It depends on your business objective for that campaign.

One of the problems that have cost me millions is the unproductive idea of multitasking.  In a real business world, focus matters more than ideas. I find it cute when people talk about multitasking in this great light of new discovery.

It’s true that many things are happening at the same time in any given business.  That’s why I will have to put context as priority over focus as well.  

It all depends on what you mean.  Each process among many in a system with respect to focus on a primary business objective has to be clearly defined if you don’t want to waste resources.  So it’s best to set up a campaign successfully on one ad platform first and start collecting data before attempting to scale out to other platforms with the same “campaign breakdown structure”.

If your business has less than 10 employees, I would cap out the number of ad platforms at three.  The rest of the focus should go into optimization of your campaigns on the two or three ads platforms you’ve chosen and your business operations.

Understanding a campaign breakdown structure is important because it’s the same skeleton that you will implement on any platforms you chose to set up campaigns on.  This “structure” will be useful from both a mental and a campaign execution standpoint.  Once you understand it, you can execute a digital marketing campaign set up on any ad platform successfully.

Campaign Breakdown Structure There are 4 levels on a digital marketing campaign breakdown structure.  Each level allows you to define how you want your campaign to run.

Level 1 - How: The first level is simply defining the platform you choose to run it on.   This is the level where you decide which of the many ad platforms you want to run and test your PPC campaigns on.  The rest of the levels are about the specifications inside the campaign itself.

Level 2 - Why: On this level, you get to choose the business objective of your campaign.  What is the purpose for this campaign?  The ultimate purpose of a digital marketing campaign is to make money right? But you need to be a little more specific.

Is it to primarily generate the most video views, reach, visits to external pages, capture leads, or sales?  When you are specific, it makes your desired outcome and results easier to track, measure, monitor and control.  

You may also be defining your budget for this campaign on this level. 

Level 3 - Who: This is where you get to define your ideal prospect and/or customer and their attributes.  It’s very hard to be specific with this level but you have to put in some effort for your digital marketing campaign.  

At this level, you will get to define: 

• Behavior based on attributes known to the ad platform.
• Desired cost per result achieved.
• Location
• Age
• Gender
• Language
• Interest and followings

And more…

Level 4 - What: At this level is where you define the actual message that describes your offer to the audience you specified on level 3.  

On the actual ad platform, you will get to upload the images, the video and the ad copy as we cover in more details in Chapter 3 “the value.”

This is the actual creative that the audience, again as defined on level 3, gets to see on the feed and the placements.  So it needs to be intriguing enough to catch the attention of the audience you defined.  Hence the time I took on breaking down “the value” in chapter 3.

On Meta Ads (a.k.a Facebook Ads),  level 1,2 and 3 are Campaign, Ad sets and Ads respectively.  On Google Ads, level 1,2 and 3 are Campaign, Ad group and Ads respectively.  I promise.  On the other platforms that may be unconventional, it's similar.

At the end of this all, it’s all in the mindset.  Approach setting up a digital marketing campaign with this 4 level-structure and your chances of better outcome is sure.

Another way you can protect your business from losing money is to buy email marketing placement from other marketers who have built a healthy email list.  Check out www.myEmpirePRO.com/traffic especially if you are in the biz-opp or financial niche.

You can simply order clicks and visits over to your websites to pique initial interest.  After that, you can then set up a retargeting or remarketing campaign on major platforms like Google Ads or Meta Ads to re-attract your audience from Facebook, Instagram, YouTube, Google and their various media partners.

This is an unconventional way of driving consistent traffic and building your list.  But you can still apply “the structure” mindset to stay organized.  Anyway, in the next and final chapter, we will enter the execution zone.  It’s time to put this wealth of knowledge to work.

CHAPTER 9 The Source - Let’s go back to 2002.  A family friend had invited me and my brother to his apartment in Somerset, New Jersey.  He did mention that there would be a presentation of some sort but I wasn’t paying too much mind to it.

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Soon enough, we found out it was a life insurance MLM (multi-level marketing) business opportunity presentation.  But it was a completely new concept to me.  To my surprise, my brother had already been exposed to it.

For some reason, we ended up not signing up but I don’t remember why.  I’m sure it had something to do with being broke college kids at the time.  It must have been about $200 to sign up but we didn’t.

I want to say… something around a few months later, I was in the NJIT (my alma mater) library studying when I ran into a school mate.  As a common talking point, I might have uttered something to the effect of “looking to make some serious money.”  “Wanna make money?” He asks.  I answered “yep”.  “I can show you how to make money fast.” He says.  Before I knew it, I found myself at another business presentation at Newark Penn Station.

Less than a week later, I went for a full blown training on how the business worked where I found out that the “source” of all this money was people; particularly, my family and friends.  After much thought, I declined to fully join the business.  Of course, my school mate was disappointed because that was sales commissions being flushed down the drain.

He took the ‘L’ like a real ‘G’.  I ended up joining my first MLM in 2009; about 7 years later.  The timing was right; I guess.  But I was presented again with the idea of my family and friends being the only “source” of life for my business.  

I fully understood that money comes from only one source; and that’s people.  I learned a long time ago that the revenue you are going to generate in business is already in the hands of someone.  So there was no confusion there.

But having to beg my family and friends like my friend and schoolmate from 2002 did with me continued to seem like a bad idea.  After all, that traffic, leads and business generation strategy didn’t work on me.  Why would it work on my family and friends?  But I managed to recruit my brother into partnership with me.

Great minds think alike.  I was still willing to set up a business presentation at my apartment and about 22 people showed up.  As a businessman with about 3 years of success at the time, selling people to come over and grab free snacks wasn’t hard for me.  

Out of my 22 guests, only one person signed up.  Less than 24 hours later, she called me and requested a refund.  I am sure that family and friends as a “source” of business might have worked for many others before and after me.  But you can’t judge me for concluding that it would probably never work for me.

So after a little bit of research, I stumbled into the magnetic marketing concept.  It was presented to me as attraction marketing and another guru, Mike Dillard, also presented it as magnetic sponsoring.  Well, it made too much sense. My brother also confirmed that he had stumbled into this idea while doing his own research.

We signed up for courses, training and seminars to continue to master this skill-set.  In one transaction, I spent more than $600 and then it dawned on me.  “I had just given money to a stranger over the internet.”  The internet is the new source.  This was an exciting discovery.

If we are going to be honest, this is about making money because you and I know that we can’t afford to run a business without enough revenue to justify it.  So when we say “source”, we mean nothing can literally happen in digital marketing without talking about online traffic.  

Exactly, how do we plan to attract visits to our websites, webpages, videos, landing pages and business. It’s not enough to set up a website in the middle of nowhere on the internet.  In fact, we can’t claim that we are talking about digital marketing until we break down online traffic generation.

As I stated earlier on in the book, more than 90% of webpages on the internet get no organic traffic.  More gets no traffic at all outside the bots crawling it occasionally to determine if anything is happening over there.  

For the most part, most web pages are a ghost land.  And there is no real excuse for this because we know that Google is sending free traffic accounting for at least 50% of traffic on the internet as of 2022.  Only 15% of online traffic is paid for.  So why is your website not actively working as a “source” of new people, leads, deals, customers, clients and partners for your business?

You are already aware that an average human being goes to one place “and one place only” to research, find solutions and answers to problems; the almighty Google.  So why isn’t that sounding like the source of all the goodies you need to generate from this digital marketing thing?

Forget about researching and all that boring stuff for a second.  Where do you go when you are bored and just want to relax and “chill”?  Be honest!  Isn’t it Instagram?  Oh!  Sorry, I meant to say TikTok.

The good news is that you are in control of how many people you want visiting your websites.  All you need is a strong enough desire and you can get it all set up in no time.  I know that most people still assume that generating traffic is tech-intensive activities.

If you can order to print a pack of 500 business cards to promote your business, you can definitely go through a 3 steps process to set up a simple ad online to generate clicks over to your website. So it’s just a matter of desire.

In this time and age, I want to let you know that online traffic generation is a basic skill. Your business simply won’t make it if you are not operating at that level. It’s the equivalent of swimming against the ocean tide. I would just hope that you are an exception and in fact, know what you are doing.

There are a few exceptions. For example, there are businesses that get a steady supply of new clients from their alliances with government agencies and insurance companies.  That’s fantastic as long as they understand that scalability will be limited.

But my guess is that you are reading this book because you want a better control of sourcing your business with new blood steadily. I don’t blame you. The internet is where everyone is hanging out either for leisure or to research answers and solutions.

There is no better time to jump on this as an opportunity.  Just like many other opportunities that have come and gone, things will evolve with generating online traffic as well. 

But you will learn in a bit that you never need to panic about that. If you master the fundamentals, it’s a transferable skill for the rest of your life as a marketer and/or an entrepreneur.

Here are a few reasons why you need to be in almost full control of how much online traffic comes to your business on a regular basis.  First of all, no condition is permanent.  And that same concept is true for traffic “sourcing” and generating in of itself.  That means even when you fully buy into what I am saying right now, certain sources of traffic won’t continue to work forever.

So just as much as you should never count on just government contracts and leads to run your business, you should also never count on one source of traffic.  Therefore it’s very much the same reason why you should be in control of how you attract new people and how much new traffic of people you attract steadily.  

When you understand this concept, it will suddenly become okay and more affordable for you to make the inevitable mistakes that most people make in their business.  Honestly, that’s a perpetual contradiction.  You simply can’t afford to make the mistake of using the hope strategy when it comes to generating fresh business and customers.

So I guess what I meant to say is that you can afford to make mistakes related to conversion rates inside your funnel when you are generating consistent and quality traffic; remember the connection and the system.  But those things become pretty much useless when you don’t prioritize consistent flow of traffic into it.

Have you ever tried to multiply anything by zero?  The product is always zero right?  There is no perfect sales funnel, connection and systems falling out of the skies.  Never mind what we discussed in chapters 4 and 5.  

If you are not generating and attracting consistent traffic through the funnel, you are not generating any data as discussed in chapter 7, you can’t test and you can’t optimize for maximized profits.

There are four different categories of online traffic sources that we have to further breakdown in a few minutes namely organic, direct, referral and social traffic.

Organic Search Traffic - This is the source of traffic of people searching for particular solutions.  When they searched, a search engine result page (SERP) had one of your web pages listed and they clicked on it and were redirected to your website. A user of your website was generated for your website from organic search traffic.

Direct Traffic - This is traffic sourced from a user who types your website address directly into a web browser that loaded your web page from scratch.  This user knew the exact web address on the world wide web (www).  Most of the traffic generated online is not generated from direct traffic sources.  

Most people you give your website address to one time will forget or lose where it is written before they get to a web browser; even though there is a web browser on their smartphone.  For the most part, people will be clicking over from some other web page and redirected to your website.

Referral Traffic - This is traffic sourced from other self-hosted websites that manually links to your website.  For example, if someone types www.myempirepro.com into a web browser on a device and it loads our webpage, that is considered direct traffic.  And to be clear, if you are reading this book on a Kindle or PDF file and you click that link directly, that would not be considered direct traffic.  That is considered a referral traffic since it’s a click redirecting from another web based content. 

Social Traffic - As you probably already know, social media is one of mankind's greatest inventions.  It consumes and generates so much attention because in so many ways, it represents entertainment for 4 billion plus people. 

So as business owners and digital marketers, we are sharing articles, videos, photos and more to social media.  When users click any of these creatives on social media generating a redirect to your website, it is considered social traffic.  And yes, you probably should be taking advantage of this as a major source of traffic for your website and business.

I am just sharing these categories with you to make it easier to comprehend your experience properly when you do start to execute.  So this is not a guarantee that other platforms will categorize traffic sources exactly like this.  But it will be somewhat close and you will be able to generate traffic to your website on-demand after a few minutes of assessment on how any platforms’ analytics is set up.

Our website www.myEmpirePRO.com at press time generated 43.76% from organic search traffic, 26.52% from direct traffic (we have a specific domain name hybrid strategy for that), 2.29% from referral traffic, 1.03% from social traffic (which we can definitely improve on) and 25.14% from “others” all in the last 28 days alone.  A total of 1,012 new users.  

“Others” traffic sources are simply traffic sources that the robots were not able to categorize properly.  Always remember that digital marketing will never be perfect.  Nonetheless, it’s the closest you will get to perfect marketing.  

After the launch of this book, we will be scaling it all up even bigger because what I teach is clearly working. These are real humans with real life interests and opportunities to serve stopping by at our websites and we are going to be scaling.  

But I want to share www.LOLAandOLA.com traffic sources with you as well. From 1,059 new users in the last 28 days, 77.93% came from organic search, 17.13% came from direct traffic, 0.84% came from social, 0.74% came from referral traffic. 

This is what I want you to do.  I want you to step up your traffic generation game.  What do you sell right now?  How do you make money today?  Yes.  You do have something that you sell even if it’s just your time by way of a resume.

And the more eyeballs your resume gets, the higher the chances that you will get a new job offer. It gives you more options to exercise which means you get to set your own prices in the marketplace.  Isn’t that empowering?

It’s easy to look at everything I’ve been sharing with you as digital marketing.  But it might have been harder for you to relate it to what you sell today.  It doesn’t have to be.  Just simply use “eyeballs” on your resume, products and service interchangeably with “traffic” or the “source.” Then it should start to make sense.

Starting today, start relating with social media and the search engines like a producer and not another consumer.  As I told you earlier, there are more than 4 billion social media users in the year 2022.  There is more than enough supply of consumers obviously because the whole human race is not even up to 8 billion people.

More than half of us are just consuming social media in general.   What if you learn and master step-by-step how to produce social media?  Are you fully and cognitively aware of the magnitude of opportunity that is when you find the value you can bring into today’s social media marketplace?

There is something that you do effortlessly but that thing is also extremely valuable to someone either hanging out on social media right now or actively searching for that same exact solution online.  That is probably the value that your employer recognizes but they are paying you only 1% of what it’s worth.  And I don’t blame your employer.

It’s time to get your talent, products and services in front of the people that are most likely going to value them appropriately.  That’s why in the next chapter we will be breaking down “the structure”.  

We are getting closer and closer to executing these multi-million dollar proven concepts for you and your business; even if you don’t already own a business.  

Only a handful of people will do it.  But that’s the point.  The scarcity of “YOU Inc” is precisely “the  source” of your fortune.  If you don’t stop, I won’t stop, not only until I finish writing this book, but also until you become a success story from this book.

In the next chapter, I am going to share with you some more sources of the right people.  And I will share the fundamentals that work on any platform for setting up and scaling out a 7 figure digital marketing campaign. 

CHAPTER 8 The Information - About two years into my digital marketing journey, I discovered high ticket offers as a strategy.  I will explain what it means to you in a second. But first, understand it’s probably going to be the defining demarcation between suffering and thriving for your bottomline.

--> READ THE BLOG POST HERE
https://myempirepro.com/digital-marketing-certified-chapter-8-the-information-analytics/

--> WATCH VIDEO VERSION HERE
https://youtu.be/ijOaROfMK7U

I had managed to become a top digital sales producer on a few platforms but it also felt like I was working too hard to make $30 commissions.  To be honest, I was a little spoiled. I was waking up quite often to $219 commission notifications; sometimes more and sometimes less.

Till today, I still get random sales commission notifications from work I did years ago.  But I wanted more. I came from the real estate world where I cashed up to $82,000 in one deal.  I knew I had to bring 10X that type of value in order to make that type of money on one single transaction.

So I decided to create an offer with a $4,997 price point for the community I had built and sold a $47 offer to.

There are about ‘107’ $47 in one $4,997. Even though I had packaged an offer with 1,000X value, I still had a little fear whispering in my left ear.

In fact, one of the first feedback I got while delivering the sales presentation was extremely discouraging.  It was a random guy in the chat who called me a joke. “Who is the sucker that will pay you $4,997 for this crap?” It was scary.

However, that same presentation created 5 sales. Let’s do some quick math. 5 sales of a $4,997 offer is equal to $24,985 from one sales presentation.  

And the shocking part about that was this. These new customers told me in their application interview that they had seen the $47 offer but it was too cheap for them to even take it seriously.

Inside the last chapter, we explored data in so many ways as related to running your business in a digital age.  You learned that every activity and process is an opportunity to collect data right?  

How far did it go with respect to an objective? But how far should it go?  We covered all these different metrics and data to collect and why we collect them.  From a visit to a lead and eventually to sales.

We also touched on “views” as a metric when it comes to videos.  Videos are powerful ways of connecting with web users.  So it is important to collect data as these users watch videos in order to optimize the performance of these videos.

To an extent, digital marketing professionals and business owners do need to be obsessed with collecting data for optimization. But you also learned that modesty is necessary because what’s the point of collecting a bunch of data that will never be analyzed, much less used to optimize campaign performance.

Anytime a user visits one of your web properties, value is being created, transferred and distributed. In fact, money is being spent even before people actually initiate transactions as they consume content that ultimately influences transaction initiations.

So since each little mini-steps informs and influences subsequent steps in the user behavior, you learned that we need to be collecting data to measure in order to optimize for the ultimate goal.  

All clicks matter when it comes to digital marketing. But all views, pageviews, actions and user behaviors matter even more.  So we must collect these numbers (data)  because you never know which one is going to turn to a $19,000 sale… or a $42 sale and everything in between.  

In addition to collecting these data, we need to analyze and convert them to meaningful “information”.  You would think that I have the confidence to try new things after that 100x revenue story I just shared with you right? Nothing could be further from the truth. I’ve also had enough experiences of losing everything because I tried new things.

The negative traumatic memories are a more impactful stronghold on the human mind. I’ve had to question my own documented abilities and success stories (millions of dollars in production) many times because of fewer bad results. So it’s not as simple as that success story might have made it seem.

While I really enjoy the passion I feel from digital marketing activities, I started to feel exhausted with the amount of hours I was unnecessarily spending on minimum wage technical activities.  I started craving for opportunities to deliver big results which I knew I was capable of doing in exchange for bigger fees especially knowing that I had done it before. I can’t call this experiment.

But I was also afraid of creating a new offer that could distract me from what was already working.  Distraction is real and it can cost significantly more than what you are thinking when I say that. It’s a variable that’s often underrated.  I feel like I am still a victim of distraction in business.  Like I said, I am a little traumatized.

As a creative mind, ideas come to me all the time and I truly believe my personal net worth would be 100 times of what it is right now if I had been able to control my creative urges a little more.

I get bored easily. And boredom can be a sign of a healthy business. Do you feel me on how much of an oxymoron that is?

So I am terrified of trying new ideas when business is working well for me even though the ideas never stop flowing.  Some of these ideas could potentially 100x my revenue even with less effort but because I went broke a few times trying new things; it’s a real struggle.

As best practices in marketing, you have to test your way to the results you are looking to achieve.  All the data being collected should be collected as you test variables against itself at least in 2 variations at any stop in the user or customer experience.

For example, the fear that tends to overwhelm me when it’s time to test all these ideas that I get is easily mitigated once I think about them as opportunities to test for.  It starts to feel like fun.  In fact, testing new ideas and variations are highly recommended.

The issues come when there is no structure to guide certain levels of creative chaos.  But that problem is finally solved when you master the art and science of converting data into “information”.  You can then use the information to decide on scaling the new idea or killing it.

So in my story, all I had to do was to generate a certain fraction or percentage of my traffic (we also call this visits) towards my $47 offer and whatever is left of the generated traffic towards the $4,997 offer for a period of time until I’ve generated a minimum of 100 visits in total.  The idea of the 100 visits is to statistically have enough samples to make a call of the winning variation.  The higher the sample-visits, the better.

 

In the case of this example, you collected the clicks data which is 100 visits. Some analytic tools might call this 100 users or 100 clicks.  You also collected 2 additional pieces of data; 2 sales of the $4,997 offer and 19 sales of the $47 offer.

Up until this point, it’s all data. But after analyzing these data points, we found that 2 sales at $4,997 is equal to $9,994 for the bottomline and 19 sales at $47 is equal to $893. With this “information”, we can make a business decision accordingly.

This activity of converting data points to meaningful information for the purpose of intelligent business decisions is called analytics.  With analytics and the information you get, you can be more objective in your approach to testing new ideas for viability and therefore reduce the overall emotions in the outcome of your digital marketing campaigns.

Remember that digital marketing is all about a user or prospect journey from the first moment they land on your website until they convert to a customer.  One of the many opportunities that digital marketing presents is the ability to track, monitor and measure the user behavior throughout that experience in order to use it to optimize.

While the idea is to optimize for maximized profit ultimately, the  purpose also by default is to make the experience soothing for the user.  You want to be able to deliver value not just with whatever the core product is, but also with the experience.

You can analyze and you can report elaborately and also visually.  Business decision makers at enterprise level will most likely not have time to be digging through so many data points that today's digital analytic tools are able to collect.  So these visual representations after analysis are necessary.

Data collection, which is what we covered in last chapter, is more about the “information in quantity” which are quite also useless by themselves for business decisions.  But once it is analyzed and converted to information in reports, it's about “quality information”.  It can be reviewed quickly by stakeholders.

95% of businesses are still failing within their first 5 years.  One of the many reasons for this is an ever evolving consumer pattern. Things get older very quickly in the digital age.  With digital marketing analytics, there are patterns revealed earlier enough to pivot before it impacts the business negatively.

If you haven't noticed yet, I've used the title of this chapter to simplify the understanding of digital marketing analytics.  Analytics is simply a fancy way to describe analysis and reporting of user behavior data as useful, meaningful and business decision making "information."

There are 3 types of analysis that we are generally concerned about overall.  Some of these terminologies may change and evolve as you continue your digital marketing journey.  However, the concept is evergreen.

And the 3 types of analysis are Acquisition, Behavior and Conversion (ABC).  User data is being collected and analyzed in all of these 3 segments of a user's journey on your online properties such as your website (your main hub) or one of your main nodes such as your YouTube channel or Facebook page.

1. Acquisition - This is all the data set collected as a measure of how users were initially attracted to your online properties.  It measures how many users, new users and the number of sessions they initiated.  As we covered earlier, a user can visit your online properties multiple times.  Each time is referred to as a session.
2. Behavior - This is the data set that tracks and measures the users’ behavior of your online properties.  It's analyzed, reported and used to optimize for higher engagement which is indication that they are getting the value they came there for. 

In this phase, the bounce rate (which is the rate at which users are viewing only one page in a session, an indication of low engagement), the number of pages viewed per session on average and the average session duration (which is how long they are spending on your properties) are measured.  As you can see, it gets into a little more analysis of the user behavior. 

1. Conversion - Then we have the measurement of the rate at which certain predetermined goals are achieved and desired actions are taken.  We have goals and actions such as leads generation and sales generation of course.

For example at press time, I have pulled out more recent data for the last 30 days of our Google Analytics.  

We've acquired 1,042 users of which 1,020 are new users.  1,031 sessions were initiated.  Let's quickly take a closer look before I get into the "behavior" segment.

When you look at the difference between 1,042 users and 1,020 new users, that means only 22 users were repeat users.  Already, I don't like that number.  At least, I want as close as possible to half of our total users to be repeat and revisiting users.

Hopefully, the readers that this book attracts will help us accomplish that.  We will be implementing additional measures to improve that number and I will be sharing more inside myEmpirePRO Inner Circle training.

Also, only 1,031 sessions were initiated.  That's barely more than one page viewed by each user.  There is art and there is science to improve on engagement.  But the point of this lesson is showcased in the next set of analysis; "Behavior".

In that segment, the reports indicate a 74.48% bounce rate, 1.61 pages per session and an average session duration of 1 minute and 2 seconds (00:01:02).  

With regards to “conversion” such as leads or sales generation,  can we use you as an example?  When you acquired this book, you became a lead for our business.  At the very minimum, you gave us your contact information as indication of interest in digital marketing either as a career or 7 figure side-hustle.  What do all these mean?

Well... we have a little more confirmation of our first analysis which is the fact that we need to improve on our engagement level on www.myEmpirePRO.com   

The reality (and I promise... not an excuse) is that we have been working on this book and a pivot into teaching more of digital marketing as a 6 figure career and 7 figure side-hustle.  We expect a sharp increase as we release more in-depth training and success stories and we will be sharing.  

The main point of this chapter is to highlight the transition from last chapter which was about learning these data-points and metrics into using analytics to convert them to business intelligence.  And I've just demonstrated that in real time with our own main hub; www.myEmpirePRO.com  

As your first step to setting up analytics for collecting, analyzing and reporting on user behavior data, you obviously need a main hub commonly known as a website.  You also need the website to be self hosted.  It's just a lot more unreliable to use free blogs.

I also recommend that you build this website on a content management system (CMS) called WordPress.  There is a very strong reason why WordPress powers 43% of websites online right now.  One of the reasons is that it is easy to set up, plug and play.

With WordPress, you can add and remove features as it automatically updates for free.  In this time and digital age, you should already expect that software and apps need regular updates.  I'm sure that you notice the same phenomenon on your smartphone mobile apps.  Sometimes, it stops you and makes you update before continuing to use.

WordPress is the material and structure for your online property.  While WordPress is a free CMS, the online property (kinda’ like a land in real life) and its digital and easy to reference address (like www.myEmpirePRO.com) is not free.  But they are extremely affordable.

For as low as $5 per month, you can be hosted online.  Go to www.myEmpirePRO.com/hosting and set up your WordPress powered website right away.  It's quite user-friendly and that’s in addition to the fact that you can chat with live support if you need help.

 

They will also help you with setting up the Google Search Console for tracking and optimizing organic traffic and Google Analytics features so that you too can start collecting and analyzing user behavior data.

If you'd rather spend money than time on user and customer acquisition to your website and online properties, you might want to check out this third party analytics tool at www.myEmpirePRO.com/clickmagick I think they offer a free trial.  Don't quote me.

All of these tools are self explanatory and easy to use especially if you read this book multiple times; 10-15 times.  It’s necessary in order to create mastery.

And like I said earlier, we are teaching digital marketing as a 6 figure 9-5 career and also as a 7 figure side-hustle opportunity.  It's wild-open and anyone can participate either as an employee (21+ job opportunities at various levels) for businesses as a digital marketing analyst or 7 figure creator or messenger as an entrepreneur.

In the next chapter, we will be addressing a major problem. According to ahref.com, 90% of online content and websites gets no traffic; ghost-land.  No one comes to these websites.

Hopefully you execute today what you've learned by setting up your very own WordPress powered professional hub online.  But the worst thing that can happen is to not figure out how to be in that top 10% that's getting all the online traffic and generating all the money.

If you are not generating consistent traffic of users to your website, there is no data to collect much less to analyze, report and use to optimize.  It's all useless and a waste of resources.

So we will be diving into the four categories of online traffic channels and then we will break them down to the different "sources" and media.  We will talk about the pros and the cons of each one.  But we also have to reference them to the resources you already have available.

One of the major issues with people that try to implement digital marketing is when they don't realize that they already participate in one shape or form.  I am calling that out and we will leverage your existing activities and sources of traffic online.  Then we can build on top of it.

We will also cover the pros and cons of free and paid traffic generation. Some people will hurt their chances of success going after paid traffic and the same is true for some that will chase after free traffic.  We will be breaking that down as we've done with the book up till this point.