Manage Smarter

Sue Heilbronner, author of "Never Ask for the Sale: Supercharge Your Business with the Power of Passionate Ambivalence," reveals top sales strategies to build referrals, trust, and credibility. Learn how her approach increases premium pricing, drives mutual relationships, and enhances your business’s success by focusing on authentic, value-driven sales methods and letting your expertise attract ideal clients.

"The reason that the book is titled Never Ask for the Sale is I want to make the point that selling is a mutual process and if you as a seller are putting yourself in a subservient position to a prospect, you are limiting not only your opportunity to close but you are also demeaning your price point and your long term value to that customer."

KEY TAKEAWAYS:

-Why does Sue Heilbronner advocate for 'never asking for the sale' in modern sales methodology?

CONNECT WITH SUE HEILBRONNER

www.heysue.com

https://www.linkedin.com/in/sueheilbronner/https://www.facebook.com/tellsue

neveraskforthesale.com

Connect with Manage Smarter and its hosts

Website: https://salesfuel.com/manage-smarter

LinkedIn: https://www.linkedin.com/in/audreystrong/                                        

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Lee  https://x.com/cleesmith 

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This week we're talking about something that could make or break your next sales hire: using objective sales assessments, instead of going with your gut.

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This week, we're talking about how you can rebuild trust with your salespeople after layoffs.

Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com

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Leadership communications coach Salvatore Manzi joins to discuss why, when, and how organizations should approach cultural realignment. Drawing on 20+ years in DEI and international consultancy, Salvatore breaks down his powerful 4D methodology: Diagnose, Define, Deploy, and Deepen. Learn practical steps for overcoming employee resistance, aligning values, and ensuring leadership buy-in to advance workplace culture, employee engagement, and organizational performance. Highlights include detailed strategies for fostering lasting change, involving HR in the process, and the significance of office environment and presence. Salvatore also shares insights from his book, "Clear and Compelling: Communication Strategies for Big Thinkers and Bold Ideas," packed with actionable communication and culture change tips for business leaders.

#organizational culture #cultural realignment #workplaceculture

GET THE BOOK: https://www.amazon.com/dp/B0FQJ6M6B7

KEY TAKEAWAYS:

"There’s three myths to cultural realignment. The first one is that we can roll this out at a town hall meeting. We just got to tell them... The third is that, oh, this can be done in 90 days. 18 to 36 months to do a cultural realignment is what's required."

www.salvatoremanzi.com

Website: https://salesfuel.com/manage-smarter/·         LinkedIn: https://www.linkedin.com/in/audreystrong/                                                 LinkedIn: https://www.linkedin.com/in/cleesmith/

TWITTER/X

Audrey https://x.com/tallmediamaven

Lee  https://x.com/cleesmith 

Connect with SalesFuel       

 https://salesfuel.com/

 https://x.com/SalesFuel        

https://www.facebook.com/salesfuel/

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This week, we're discussing underrated traits to look for in your salespeople.

Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com

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This week we're talking about one of the most common growing pains for any ambitious business: figuring out the real difference between a strong sales manager and a top-notch sales representative

Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com

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AI is transforming business, but it also brings new legal risks and compliance challenges. In this episode, attorney Seth Kugler of Grellas Shah, a Silicon Valley-based expert in AI law, corporate governance, and tech litigation, explains why every company needs a responsible AI policy.

"Shadow AI is a real risk: Employees often use unauthorized AI tools, risking data breaches and policy violations. Make sure your AI policy is clear and enforced." - Seth Kugler

KEY TAKEAWAYS:

-Creating an ethical AI policy for your company

-What to include in your employee handbook regarding AI policy

-Best legal practices on the daily use of AI in your course of business, to assure data safety and privacy

-Seth's legal advice and steps to take regarding the use of AI in your hiring

https://grellas.com

https://www.linkedin.com/in/seth-kugler-2218747/

Website: https://salesfuel.com/manage-smarter/      

LinkedIn: https://www.linkedin.com/in/audreystrong/  

LinkedIn: https://www.linkedin.com/in/cleesmith/

X

Audrey https://x.com/tallmediamaven

Lee  https://x.com/cleesmith 

Connect with SalesFuel    

Website:  https://salesfuel.com/

X: https://x.com/SalesFuel   Facebook: https://www.facebook.com/salesfuel/

The contents of this podcast are not a substitute for professional legal advice and are solely the opinions of the guest. Consult with your own counsel on any specific legal matters you may have.

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This week, we're talking about what really moves the needle in inside sales.

Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com

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This week, we're talking about something every sales leader should have on their radar: resilience.

Join us each week for a brand new bonus Extra Point episode. In less than 5 minutes, you'll get additional insights about the psychology of leadership and management from the producers of the Manage Smarter podcast. Find all of the Manage Smarter episodes on ManageSmarter.com

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Stephanie Weier, CEO and co-founder of Brandwood Global, dives into copyright, trademark, and intellectual property rights for content creators and marketers. She shares actionable tips to avoid legal risks, explains the impact of AI on content, and introduces her Brandingo app for secure brand engagement. Essential listening for anyone in content creation, digital marketing, or brand management.

KEY TAKEAWAYS

-Learn best practices for music licensing

-Latest definitions of fair use

-How to protect your company from liability and protect your content

-Uses of logos and artwork

-More insights for influencers, content creators on actionable legal insights and SEO tips to protect intellectual property

The contents of this podcast are not a substitute for professional legal advice and are solely the opinions of the guest. Consult with your own counsel on any specific legal matters you may have.

www.Brandwoodglobal.com

https://www.linkedin.com/in/stephanieweier/https://www.facebook.com/stephanie.weier.14

TWITTER/X

Audrey https://x.com/tallmediamaven

Lee  https://x.com/cleesmith 

Connect with SalesFuel·        

Website:  https://salesfuel.com/·        

Twitter: https://x.com/SalesFuel·         Facebook: https://www.facebook.com/salesfuel/

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