Copywriting: features v. benefits. In this episode we dissect how to dig deeper to find the message that your audience will connect with: Ask “what?” then “why?” and “why?” again

The art of the “soft sell” may sound less effective but, depending on your audience, tone, and offer, may be even the most effective approach. By keeping an open dialogue of information and support, you can gain long term loyalty and create a halo effect when people share the good word of your expertise.

Seven surprising places you’re using copywriting - and you probably didn’t even realize it.

It’s so easy to give advice and so hard to take it, or even listen to our own. In this episode we discuss how and why you should treat yourself as a VIP client.

More than the money, most successful entrepreneurs are motivated by a greater calling: even if it means having money in order to have the freedoms to do better things in their lives and the world. This is what keeps them going even more than discipline. What’s your WHY?

3 Proven Marketing Tactics for your new business. We discuss: free webinars, content marketing, and paid advertising.

In this episode we cover the difference between creating your own business, or just another job.

Season 3 Episode 1: Saturday Night Fever Epiphany or “Mindset Tricks if Successful Entrepreneurs”. Rather than a new season this is a new chapter after a mini breakthrough yesterday that allows for a clearer roadmap and business plan moving forward.

Be your best YOU is a comment from a seminar I attended last week and a good thought to repeat to ourselves. This episode is a catch up session: a lot is going on for this Laptop FREEDOM Fighter!!