Mariam Musa joins Managed for a powerful conversation about building a career in the influencer industry — from starting YouTube at 17 to navigating fame, money, motherhood, and long-term success.

She opens up about the reality of social media, dealing with criticism, making brands over £100K in sales, and why creators need to see themselves as businesses. They also unpack podcasting, industry pressure, audience expectations, and how motherhood impacts a woman’s career.

An honest, insightful episode for creators, founders, and anyone building a personal brand in today’s digital world.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

What really happens after Love Island ends?

In this episode of Managed, Shakira Khan sits down with her manager Emily Hibbert and Hannah to break down the reality of life after the villa — from overwhelming brand deals and choosing management to mental health, identity, and navigating fame.

Shakira opens up about her experience growing up, speaking on racism, staying authentic online, and building a long-term career beyond reality TV. This is an honest look at the creator industry, influencer marketing, and what it actually takes to turn viral fame into something sustainable.

00:00 Meet Shakira Khan & life after Love Island 

03:00 Meeting 20+ agencies & choosing management 

07:30 Red flags in talent agencies (what to avoid) 

12:00 Building a real relationship with your manager 

17:00 The reality of leaving the villa (mental health) 

22:00 Speaking on racism & using your platform 

27:00 How Shakira planned her brand deals before the show 

32:00 Content creation, briefs & staying authentic 

38:00 TV opportunities vs brand deals (what matters more) 

44:00 Fame pressure, public scrutiny & mental resilience 

52:00 Long-term strategy, money & building a career 

58:30 Final advice: don’t rush, choose wisely 

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

00:00 Unpaid for years

01:00 Meet Lielle

02:30 Started at eight

04:00 Retail grind story

06:00 No social life

08:30 Covid changed everything

11:00 Celebrity breakthrough moment

15:30 Signature style secrets

25:30 Career defining moments

48:30 Love Island saga

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Hannah sits down with Liam Brown, founder of Redē Talent, to talk about what it takes to build a talent management agency. After beginning his career as an intern on the brand side and working his way up to Head of Influencer, Liam found himself navigating industry chaos before branching out and starting his own company.

Now, Liam is building a very different kind of agency that prioritises creator longevity over quick money. In this conversation, he shares why he’s turned down five-figure brand deals, the biggest mistake he sees creators making when it comes to partnerships, and the importance of fostering a community within your talent roster.

It’s a candid look at the realities behind the deals seen online, the pressures of the influencer world, and what it actually takes to build a sustainable career, both as a creator and the person managing them.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Managed: Hannah’s Office Hours, Hannah shares the real lessons behind building a team, hiring the right people, and learning to let go as a founder.

From early hiring mistakes to managing company culture, emotional intelligence in leadership, and avoiding burnout, this episode breaks down what it actually takes to grow a successful team and scale a business.

If you're a founder, entrepreneur, or aspiring talent manager, this episode is packed with honest insights about leadership, hiring decisions, and building a company culture that works.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Managed, Rachel joins Hannah for an honest conversation about growing up online, early YouTube success, brand deals, money, authenticity, and the surreal moment Kylie Jenner entered the chat.

From being embarrassed at school for “doing YouTube” to turning down major brand money that didn’t align, Rachel shares the reality of building a long-term career in the creator industry. They also unpack dating while being public, monetisation myths, viral moments, and why authenticity always wins.

Topics include influencer income, brand strategy, viral TikTok moments, cosmetic surgery transparency, YouTube monetisation, creator longevity, and building a personal brand that lasts.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age. 

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age. 

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

How much do creators really make — and why do so many still struggle financially?

In this solo episode of Managed, we break down the real economics behind talent management and creator income. From hidden startup costs and agency cash flow to brand deals, profit margins, and the biggest financial mistakes new creators make.

If you’re building a creative business, starting an agency, or trying to turn content into long-term wealth, this episode gives you the honest financial playbook.

Topics include creator revenue streams, brand deals vs diversified income, reinvesting in your business, tax strategy, scaling a startup agency, and avoiding costly financial mistakes.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age. 

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age. 

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

Singer-songwriter extraordinaire Matt Terry joins Managed this week to pull back the curtain on the truth behind winning X Factor in 2016. With over 250M+ streams on Spotify and 1B+ streams for songs he’s written (including chart-toppers like Heart Break Anthem, Rock with You and 10 top singles with Enrique Iglesias and Sean Paul) Matt shares the highs, lows, and everything in between of life after reality TV fame. From dominating the charts to lighting up stages on Broadway and the West End (Rock of Ages, Madagascar, The Grinch), and leaving a mark through charity work, Matt reflects on the highs and lows of the music industry and how he’s carved out a global impact in music and culture.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

Sophie Snazz, the internet's favourite twitch streamer, joins her manager Tom to pull back the curtain on the world of gaming content creation. Her journey is a unique success story, from being a PE teacher to the 'girl that roasts men on Call of Duty'.

Sophie dives into the darker side of social media, discussing the parasocial relationships between streamers and their audience, the safety measures needed when sharing your life online, and how to turn trolls into viral content. Plus, she’s breaking down her top tips for anyone wanting to get into streaming, including what it takes to build a platform in a constantly evolving, male-dominated space.

@sophiesnazz across all socials 

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Managed, Hannah is joined by award-winning brand consultant, Georgia Jasmin, for an inspiring and insightful conversation about her career. From going broke, navigating huge career pivots, learning on the go, and how to overcome physical and mental obstacles, Georgia lays it all on the table. Her branding expertise, resilience and leadership mentality have shaped her into one of the UK's most coveted consultants.

This episode breaks down the impact of virality on your personal brand, dealing with hearing loss later in life, when to say 'no' in business, and how to back yourself and your skills.

Managed is a podcast/ digital show interviewing industry leaders across media, business, sports and more who found success at a young age.

Hosted by talent agency owner Hannah Holland who founded HLD in 2019 at 24 years old, she has witnessed the struggles and less than Instagram-worthy realities of building a business to a 7 figure success at a young age.

Follow Hannah Holland: https://www.instagram.com/hannahroseholland/

INSTAGRAM: https://www.instagram.com/managedpod/

YOUTUBE: https://www.youtube.com/@hldtalent2655

TIKTOK: https://www.tiktok.com/@managedpod

HLD TALENT: https://hldtalent.com

Hosted on Acast. See acast.com/privacy for more information.