In this Podcast, Sid Patel, CEO of Beverage Trade Network, takes you on a behind-the-scenes journey into the business of managing Mainstreet Wines & Spirits.

He is in a conversation with the store's wine director, Nancy Sabatini, where they chat on a range of topics, from inventory management to marketing strategies. Nancy discusses all aspects of the business and provides insights into what it takes to succeed in this industry. Whether you're a current wine & spirits store owner looking to increase profits or someone interested in opening a store, this video is a must-watch.

***About Nancy Sabatini***

She is passionate about all things connected with wine. Nancy has been called a "wine geek," and rightfully so! Agreeing with Matt Kramer from Wine Spectator...

"Though we may not necessarily think of it this way, a really good wine retailer is actually as much a 'sommelier' as anyone who glides to your table with a wine list in hand. Now, by saying a really good retailer I'm not talking about just anyone who happens to sell wine. You want, well, a geek. Somebody who's just a little nuts about wine, who regularly offers wines that you've never heard of or tried."

This is the model she has instilled in every one of her wine positions.