Customer communication and satisfaction are essential to business growth, success, and customer retention. With more power in the customer’s hands, their expectations are higher. With access to more information, free trials, demos, reviews, and referrals we have to ensure their experience with our brand is one they want to share and return to. The Director of Growth of Hawke Media, Jeff Hyde joins us to discuss his perspective on growth, reminding us that we’re still in the people business and the value of attribution and tracking in the buyer’s journey. Hawke Media is a full-service marketing consultancy, providing the guidance, planning, and execution to grow brands of all sizes, industries, and business models. They’re on a mission to make marketing accessible to everyone.