Willy shares the raw journey of scaling his trucking business from one auction-bought truck in 2007 to $19M in revenue by 2022. The path wasn’t smooth—he bootstrapped on $40k/year take-home, brought on an investor after pitching the vision for LTL freight, doubled revenue during the oilfield boom, and nearly lost everything in 2018 with a $1.3M loss and 100 employees on payroll. What turned the tide was implementing EOS—shifting from chaos and lagging P&Ls to clarity, accountability, and weekly scorecards.

Hector joins to highlight why running a business without data is like driving with your eyes closed. Together, they unpack how KPIs, daily huddles, and clear accountability transformed the company from firefighting to focused execution.

Bottom line: vision gets you started, but data, discipline, and structure are what keep you alive long enough to scale—and actually enjoy it.