<p>In this episode, GALE CEO Brad Simms and Forbes CMO Network Managing Director Seth Matlins discuss the challenges CMOs face as they head into 2024, the critical importance of realigning marketing objectives with business goals, and how to avoid every marketer's greatest competitive threat: irrelevance.</p>

In this episode, GALE CEO Brad Simms and Forbes CMO Network Managing Director Seth Matlins discuss the challenges CMOs face as they head into 2024, the critical importance of realigning marketing objectives with business goals, and how to avoid every marketer's greatest competitive threat: irrelevance.

Managing Director of Forbes CMO Network, Seth Matlins – Marketing Needs Better Marketing

"Is This Thing On?" is a podcast from GALE, exploring marketing, life, and random thoughts with business and creative leaders from around the globe.

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Managing Director of Forbes CMO Network, Seth Matlins – Marketing Needs Better Marketing

Managing Director of Forbes CMO Network, Seth Matlins – Marketing Needs Better Marketing