In this episode of the Claim to Fame, Alex and Wayne welcome Keith Steichen, founder of Royal Apex Solutions, a DME consulting firm. Keith talks about his 25 years of experience in the DME industry, focusing on revenue cycle management (RCM), compliance, and payer relationships. He highlights the importance of adaptability in the ever-evolving DME landscape and the need for companies to improve billing and collection practices. Keith also shares insights on the roles of private equity in DME businesses, the complexities of commercial insurance, and the importance of patient education in the effective use of DME products. The discussion touches on the future impact of AI and automation on DME operations, and the critical need for alignment between sales reps and reimbursement teams. The episode concludes with a rapid-fire session where Keith shares personal insights and leadership philosophies.