Google has confirmed fewer algorithm updates than ever, yet rankings are more volatile than most business owners realise. In this episode, Mark from All Marketing breaks down what clients actually need to hear in 2026, why volatility is now the default state of search, and how smart operators protect revenue even when the SERPs shift overnight.

You will learn how to explain ranking movement without panic, how to separate confirmed updates from natural market fluctuations, and why traditional KPIs fail in today’s environment.

Mark walks through the four foundational pillars that keep performance stable during volatility: technical hygiene, topical authority, content refresh cycles, and brand demand creation.

You will also hear why AI driven search results change how visibility is measured, what it really means to be the cited source in an AI-first world, and how SEO, content, and paid traffic now work together as one unified system.

Rankings are a diagnostic. Revenue is the outcome.