In episode five, Grant and his guest, Fiona Moore from ECI Partners, discuss the importance of media monitoring and measurement to ensure a clear, defined approach to proactive media engagement.  

During the podcast Fiona and Grant discuss how organisations large and small can take steps to track, and score their media engagement to ensure that they are meeting the needs of the organisation and ticking off the key messages that the business wants to promote. They also discuss the tools that organisations can use to ‘score’ their coverage and media opportunities and give pointers on how companies can build their own scoring system.