In this episode of Unlocked, Tony, Chad, and Lars delve into the critical aspects of managing sales activities in the security industry. They discuss everything from structuring sales teams and lead distribution to optimizing quote processes and improving win rates. Learn how to transition from a technician-led sales approach to a dedicated sales team, manage the emotional impact of accurate quoting, and leverage data to drive better results. Whether you're a small business owner or part of a larger organization, this episode offers practical insights and real-world strategies to refine your sales operations and boost your bottom line.