Revenue Talks with Justin Keller

Managing Up, Presenting To The Board, And 2021 Planning (With Peter Mahoney, CEO, Plannuh)

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Peter Mahoney is CEO at Plannuh and the former CMO at Nuance Communications where he spent 12+ years. Follow him on Twitter @nerdCMO. In this episode we cover:

  • Managing up to the CEO, the board, and Peter's 5 keys for doing it right
  • How to work with CEO's/investors/board members who don't entirely understand what marketing does
  • What to present in a board meeting
  • How to get the CEO involved in marketing
  • And more, of course :)

    • PS. here's a secret offer to join DGMG for just $1. Join 2,300+ B2B marketers in the DGMG community today. See you in there.


    Thanks to our friends at Hatch for producing this episode -- you can get unlimited podcast editing at www.usehatch.fm.

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