What happens when you hit the numbers, build the business, and realize that winning does not feel the way it used to?
In this episode of Manifest, Manage and Multiply Money, Audrey Faust sits down with Makhosi Nejeser, The Royal Shaman, a seven figure CEO and founder of the House of Sovereign Legacy who advises founders going through what she calls threshold experiences — critical transitions where who they have been is now holding them back from their next era.
Makhosi is one of the most intellectually fascinating guests on this podcast yet. Drawing on eight years advising founders and full initiation into a Southern African tradition rooted in advising leaders through transitions of power, she brings a perspective on identity, money and legacy that you have simply never heard before.
She opens up about the $97 a month membership she ran with two to three hours of live coaching every single week and why she could never get more than 20 members. The moment a client's transformation made her calculate the ripple of impact and realize the value of her work was worth a million dollars more in that woman's lifetime. How that single moment shifted her pricing from $97 to $297 to her first $56,000 client to $96,000 to $150,000. And why she has decided she is just going to stay up here.
She also shares her deeply original take on flow — why it is neither a biohacking checklist nor passive waiting but our natural state, and why dance is the best way to access it. The void experience that sends high achieving founders on a spiritual journey when success feels hollow. Why it is okay to say no to pouring your energy into spaces that do not see you. And the coming wealth transfer to women over the next 20 years and why we need to arm ourselves with knowledge now.
This is one of the most expansive and profound conversations on this podcast. And it is also one of the most practical.
Chapters
00:00 — Introduction to Makhosi Nejeser and the House of Sovereign Legacy
01:20 — What threshold experiences are and who Makhosi serves
02:49 — Why identity is the real strategy and how they work together
07:16 — How subconscious identity influences every financial decision
08:28 — Makhosi's own identity shifts and the Royal Shaman origin story
13:18 — The introvert who is called to be visible and how she navigates it
17:00 — It is okay to say no to spaces that do not see you
18:21 — What flow actually is and the two wrong ideas we have about it
23:21 — Where Is All My Money Going? Free live monthly event with Audrey Faust
23:32 — The $97 membership and why she could never get past 20 members
26:43 — The client transformation that changed how Makhosi saw value
28:16 — The ripple of impact and why she started asking different questions
29:15 — The truth tongue and finding the clients who value it most
31:51 — The void experience and the founders it calls to her work
33:18 — From $297 to $56K to $96K to $150K and I think I'll just stay up here
36:46 — How Audrey's own pivot mirrors Makhosi's pricing journey
38:15 — Was Makhosi ever financially phobic? Her honest answer.
39:20 — Why women resist looking at money and how relationships play a role
40:42 — The first and second generation of women with any say in money
41:27 — Creating a family bank and changing the lineage
43:50 — The coming wealth transfer to women and why we must be vigilant
47:15 — Flip the script on money beliefs you inherited
48:22 — Makhosi's Substack and where to find her
49:23 — Message to women on the edge of their next level: it is simply a decision
In This Episode You'll Learn:
- Why identity is not separate from strategy but is actually the most strategic thing you can work on
- How the ripple of impact from one client's transformation completely rewired Makhosi's relationship with her own pricing
- What threshold experiences are and how to recognize when you are in one
- Why the void — that hollow feeling after achieving what everyone said success looks like — is actually a calling not a crisis
- What flow really is and why dance is the best way to access it if you have never felt it before
- Why it is okay to say no to pouring your energy into spaces that do not see you
- How women's relationship with money is connected to their relationships with partners and family in ways most people never talk about
- Why we are either the first or second generation of women with any real say in money and what that means for how we approach it
- What the coming wealth transfer to women over the next 20 years means and why vigilance and education are essential
- Why the only thing separating you from your next level is a decision
Guest Free Gift
Makhosi recommends subscribing to her Substack to stay on top of everything coming down the pipeline including her consciousness quiz, founder transition briefings, and new resources as they launch.
🔗 theroyalshaman.substack.com
Connect with Makhosi Nejeser
- Website: theroyalshaman.com
- Substack: theroyalshaman.substack.com
- Instagram: instagram.com/theroyalshaman
- LinkedIn: linkedin.com/in/theroyalshaman
- YouTube: youtube.com/@theroyalshaman
Where Is All My Money Going?
You'll notice Audrey asks every guest if they have ever been financially phobic. About 80% say yes. Even the seven figure ones. Turns out getting to the other side of that is exactly how they grew faster.
If your own financial reports still make you nervous or nauseous, this is for you.
Every month Audrey hosts Where Is All My Money Going? A free live experience where she walks you through a QuickBooks sample company so you finally understand what your profit and loss statement is actually telling you. Seats are limited and there is no replay so no one feels awkward asking questions.
🔗 Grab your seat here: https://www.audreyfaustconsulting.com/money
About the Host
Audrey Faust, MBA, is known as The Manifesting CFO. For more than two decades she has worked with multi-six and seven-figure businesses, helping entrepreneurs understand their financials, strengthen profitability, and build long-term wealth.
Through her work, Audrey has witnessed the identity shifts and leadership evolution that occur as businesses scale and the powerful role that money mindset plays in sustainable success.
Audrey's Free Gift
If looking at your numbers brings up feelings you were not expecting, you are not alone. Audrey Faust has created a seven minute guided meditation infused with bioneural beats, designed specifically for women who want to approach their financial information with curiosity instead of fear, shame, or judgment. Listen to it before you open your QuickBooks, your bank account, or your profit and loss statement. It will change the energy you bring to that moment.
🎧 Get instant access here: https://www.audreyfaustconsulting.com/meditation
Subscribe & Follow
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And until next time…
Keep manifesting, managing, and multiplying your money.
If you’re ready to go deeper, I’ve got some powerful ways to support you. Join me inside my world:
🌐 Website: https://www.audreyfaustconsulting.com/
📸 Instagram: https://www.instagram.com/manifesting_cfo/
💼 LinkedIn: https://www.linkedin.com/in/audreyfaust/
🎥 YouTube: https://www.youtube.com/@TheManifestingCFO