Calling all DIY Brand Stylists! Do you love mucking about in Canva? Go for it! Totally cheering you on.
Because, let’s face it, one of the more rewarding parts of being in business is the creative aka the brand creation.
In today’s episode I shed light onto a lot of the things that typically go wrong when entrepreneurs DIY this part, when they create their visuals and I spill the beans on what you absolutely need to pay attention to when setting up a brand.
I’ll also explain what you can safely ditch when creating your visuals, saving you a bit of time in the process).
Check out this week’s episode for an honest assessment of what it takes to create a killer visual brand and what is overkill.
This episode will shed light on how you can brand your business in a professional way - setting yourself apart - without wasting resources, time and money.
This is such an important topic, because visual brand creation can easily lead into procrastination or it turns into a money pit.
We wanna avoid going on an unnecessary detour, while still looking insanely good online!
1:25 Take my Personality Quiz - https://gwendiklisa.com/quiz/
3:18 How can you brand your business in a professional way?
3:56 Short recap of episode 25
4:30 The Perfectionist Group - they put their business on hold for the perfect visual branding
8:24 The Fugly Action Takers Group - they’re completely unaware of how they come across
10:22 The Sweet Spot - The DIY Brand Stylist Group
10:59 The 6 most common errors entrepreneurs make when it comes to their visual brand
11:05 Mistake 1 - Not using consistent colours
12:35 Mistake 2 - Being blind to sloppy presentation
14:08 Mistake 3 - Using terrible images
17:48 Mistake 4 - Using an amateurish logo
21:05 Mistake 5 - Recycling content across all platforms
23:10 Mistake 6 - Going fonts bonkers
Take the Personality Quiz
Build For Growth by Harvard Business Review Press
Always Up-to-Date Guide to Social Media Image Sizes