In this episode, Roxanne chats with Paul Tobey about his personal development courses, transformative journey on the Camino de Santiago, and career pivot. They delve into the importance of company mission, vision, and core values, and discuss examples of business turnarounds. They also explore the Canada job grant program, digital entrepreneurship challenges, hypnotic copywriting, and Paul's approach to public speaking and continuous self-education.
Roxanne Derhodge is the host of Authentic Living with Roxanne. Roxanne provides an empowering and supportive space for everyone to listen and engage in thought provoking conversations about everyday life with real people who have a passion for living life to the fullest. Authentic Living with Roxanne is the catalyst for transforming your life!!
(0:00) Introduction and background of guest, Paul Tobey
(2:23) Overview of Paul's personal development courses and his perspective on authentic living
(6:16) Paul's transformative journey walking the Camino de Santiago and major career pivot
(13:18) Importance of company mission, vision, and core values in business strategy
(20:23) Case studies: Turning around a company in downturn, achieving growth through core values
(23:41) Insights into the Canada job grant program and customized trainings for companies
(28:36) The challenges and necessities of digital entrepreneurship and advertising
(31:00) Hypnotic copywriting: The art of connecting with the subconscious of the target audience
(34:35) Paul's approach to public speaking and continuous self-education
(40:58) Case study: Marketing a natural deodorant company
(43:25) Contacting Paul Tobey for business consulting and conclusion of the episode