Mapable USA

MapableUSA.com: There are complicated rules associated with all aspects of crowdfunding, which is why it’s so important to have legal representation throughout all phases of the process. In this podcast episode, we interviewed crowdfunding attorney Mark Roderick from Flaster Greenberg who gave us many insights on crowdfunding in general, plus his take on tokenization and what security tokens can actually do for issuers and investors alike.

Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.

MapableUSA.com: Social media is a huge component of building a crowd and should not be ignored if you want your crowdfunding efforts to succeed. The problem is that with Facebook, Twitter, Instagram, Pinterest, Snapchat, Youtube, LinkedIn, and SO many other social media platforms, using social media effectively is really a full time job! Most business owners just don’t have the time to do it all and many times will have to hire marketing professionals to handle social media tasks for them! Therefore, it may be wise to concentrate on just a few, and on this episode, we interviewed Ron Sukenick from Simply Go Public to talk about why LinkedIn is so powerful. Listen to this podcast to learn some tips on why LinkedIn may be worth your time and effort. After all, social media is free, right... or is it?

Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.

http://www.MapableUSA.com: You’ve probably heard the term "ICO" which stands for “Initial Coin Offering”. ICOs raised $3.8 billion in 2017. But already so far this year, companies have raised in excess of $12.4 billion. The problem is the unregistered nature of the product with respect to the Securities Exchange Commission that have left a number of ICO investors victims of fraud. There’s a better way, and they’re called “Security Token Offerings”which are gaining popularity as a means to crowdfunding deals. In this podcast, we spoke with Ben Wilkening of Token IQ, a company which provides software as a service for those companies seeking to create their own STO’s as a capital raising vehicle. When you listen to this podcast, you’ll learn with the future of “tokenization” really is and how the potential of STO investing is enormous (as well as some interesting applications of what blockchain technology and smart contracts can bring to just about any industry!

Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.

MapableUSA.com: Building your crowd is one thing, but your crowdfunding deal has to make sense for your potential investors on a financial level as well. Investors have to understand your offering and when the numbers work out and make sense, you’re more likely to have those investors write checks. Listen to this podcast epsiode as we speak with Chartered Financial Analyst Brandon Skidmore from Blackhat Consulting regarding his biggest tips on what to do (and what not to do) to create credibility in the eyes of investors and how having strong financials makes raising money for your business a lot easier.

Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.

MapableUSA.com: You may have the best business and the best product or service, but if no one knows you’re out there, your crowdfunding efforts probably won’t be too successful. Building and creating audiences is of utmost importance, and most business owners overlook this essential component of crowdfunding. Data driven technology such as “tailored location” across multiple platforms has made it possible to implement some really creative strategies. In this podcast, we brought on Kelly Williams from Townsquare Ignite Media to talk about audience creation and why it’s so important to put out a compelling and consistent message to target the loyal and supportive audience that may convert into crowdfunding investors.

Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.

MapableUSA.com: Getting people to know you exist is expensive – and as many companies seeking to raise money know, it’s a process that traditional banks don’t help you with. That’s where crowdfunding comes into play and that’s why companies must focus on building their own crowd and audience as their prime directive. On this podcast, listen to Earl Benjamin of C3 Entertainment explain how Valorus TV has taken to crowdfunding to tap into the tremendous marketplace for on-demand digital streaming content. Competing with the likes of Netflix isn’t easy, but Valorus TV is unique in that it caters towards their appreciation and fondness of our military, firefighters, police force, and first responders. When listening to this podcast episode, not only will you get inspired by Mr. Benjamin’s vision for his “Home for Heros” digital TV subscription service, but you’ll also learn how you can save on a trial subscription by using the discount code offered on the show.

Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.

MapableUSA.com: Crowdfunding applies to just about every industry, including the booming cannabis market. In this episode, we interviewed Canovis Health CEO Kathy Roberton and got her insights on how she’s creating the crowd for her CBD company and how’s she’s building a team for success that’s turning her customers into potential investors. Kathy’s story proves once again that you have to build your crowd first before you build your funding. And by offering a dividend, Canovis Health is trying to safeguarding their investors in a way few crowdfunding offerings provide. Listen to this podcast episode to learn how she’s making this all happen with the folks over at SimplyGoPublic.com!

Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.

MapableUSA.com: The goal of the Mapable USA Podcast is to provide a resource to showcase and promote businesses and individuals seeking to raise money via equity crowdfunding. On our inaugural episode, we brought in Ron Sukenick and Dr. Robert Needham, principles of Simply Go Public to go over the fundamentals of crowdfunding and how using their consultative services can guide you step by step through the crowdfunding process. Crowdfunding sounds easy, but in reality, creating that crowd is a full time job which many business owners just don’t have the time or resources to pull off. But that doesn’t mean it can’t be done. Listen to this episode to learn Dr. Needham’s 3-prong process on how to develop a compelling message, build your crowd, how to get that crowd motivated to view your offering, and why a good financial pro-forma is crucial to getting interested prospects to invest into your project to make it a successful one.

Become a supporter of this podcast: https://www.spreaker.com/podcast/mapable-usa--3164091/support.