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MAPP Trap - Legal Briefs
MAPP Trap - Legal Briefs episodes
- Legal Briefs #3 - MAP Policy Enforcement Strategies
Episode Three discusses the nuance of enforcement actions. Are warnings a good strategy? Should they immediately suspend violating sellers? Or should a brand employ a graduated cut-off?
9 min - Legal Briefs #2 - Authorized Seller Agreements
Authorized Reseller Policies: E-commerce protection for brands has evolved from just minimum advertised pricing policies or minimum retail price policies to include other policy types like authorized reseller policies. That makes sense for us, given that there's no point in trying to enforce MAP against someone that they don't want to sell the product.
14 min - Legal Briefs #1 - Is MAPP a Policy or an Agreement?
Episode One explores the difference between a MAP Policy and a MAP Agreement. Do brands need to get signatures from their customers?
12 min
About MAPP Trap - Legal Briefs
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Become a brand protection expert! Our podcasts will teach you specific strategies and tactics used by MAPP Trap to protect pricing, distribution and intellectual property.